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Chinese online retailer Temu, whose “Shop like a billionaire” marketing campaign made its way to last year’s Super Bowl, has dramatically slashed its online ad spending in the U.S. and seen its ranking in Apple’s App Store plunge following President Donald Trump’s sweeping tariffs on trade partners.

Temu, which is owned by Chinese e-commerce giant PDD Holdings, had been on an online advertising blitz in recent years in a bid to attract deal-hungry American shoppers to its site. With hefty spending on TV ads as well across Facebook, the company promoted clothing, jewelry, home goods and electronics at bargain basement prices.

The strategy was so effective that Temu topped Apple’s list of the most downloaded free apps in the U.S. for the past two years. Downloads of Temu on Apple’s App Store have fallen 62% in recent days, according to data from SimilarWeb, a digital data and analytics company. Ads for 50-cent eyebrow trimmers and $5 t-shirts that used to blanket Google search results and Facebook feeds have all but disappeared.

President Trump’s tariffs have upended Temu’s business model, along with its advertising strategy. Packages shipped from China are now subject to a tariff rate of 145%, while the de minimis provision, which allows shipments worth less than $800 to enter the country duty-free, is set to go away on May 2.

Temu and Shein, a fast-fashion marketplace with ties to China, plan to raise their prices in response to the tariffs. Both companies posted notices to their websites in recent days that warned they’ll be raising prices late next week.

“Due to recent changes in global trade rules and tariffs, our operating expenses have gone up,” Temu said on its site. “To keep offering the products you love without compromising on quality, we will be making price adjustments starting April 25, 2025.”

Sellers on Amazon’s third-party marketplace, many of whom source their products from China, have said they’re considering raising prices as they reckon with higher costs from the tariffs. Many businesses on TikTok Shop, the social media app’s marketplace, also count on Chinese manufacturers for their items.

Amazon launched a competitor to Temu last November, called Amazon Haul, which features items under $20 that are largely from China.

The Temu app is now No. 69 in a list of the top free apps in the U.S., after consistently ranking in the top 10, according to data from Sensor Tower. Shein is currently at 42, down from 15 last month. PDD’s shares that trade in the U.S. have plummeted 22% this month, compared to the Nasdaq’s 6% drop. Shein is privately held.

Rival Chinese retailers have subsequently risen to the top of the app store ranks, including Beijing-based wholesaler DHgate, which surged to the No. 2 top free iPhone app in the U.S., and Alibaba’s Taobao, which ranked No. 7. Bloomberg reported on Tuesday that viral videos promoting their cheap products have spurred the download frenzy.

A separate analysis by SimilarWeb showed Temu’s paid traffic, or search, display and social media advertising that drove visits to its website, has dropped 77% since April 11. Temu’s paid traffic previously outpaced nonpaid traffic to its website by 2 1/2 times, Ben Parkes, a consumer goods and retail analyst at Similarweb, said in an interview.

Marketing firm Tinuiti found that 20% of U.S. Google Shopping ad impressions were bought by Temu on April 5. A week later, that number had fallen to zero. By comparison, Shein’s impressions remained at 17% on April 12, while 60% of impressions were bought by Amazon.

Representatives from Temu and Shein didn’t immediately respond to requests for comment.

Temu was previously one of Meta’s largest advertisers, but it appears to have dramatically scaled back its spending on the platform. As of Wednesday, Temu is running six ads across Meta platforms in the U.S., a review of Meta’s ad library shows. Temu is running approximately 27,000 ads across Meta sites and apps globally, particularly in Europe and the U.K.

That could be troublesome for Meta’s advertising business, which has gotten a significant boost from the discount retailer. Advertising analyst Brian Wieser at Madison and Wall estimated that more than $7 billion of Meta’s $132 billion in ad revenue in 2023 came from China. Meta is scheduled to report first-quarter results on April 30.

E-commerce analyst Juozas Kaziukenas said he expects Temu to turn its ads back on in the U.S. at some point, but that the company appears to be shifting its dollars to other markets in the interim.

“It doesn’t mean Temu usage has dropped as significantly as the app did,” Kaziukenas said in an email. “But it means that new user acquisition is gone.”

This post appeared first on NBC NEWS

Epic things are coming to Orlando.

In a little more than a month, Universal will officially open the doors of its newest theme park, the first major theme park in the Florida area in 25 years, spurring a major shift in Orlando’s tourism industry.

Epic Universe is the largest of all Universal properties at 750 acres and features five themed worlds: The Wizarding World of Harry Potter — The Ministry of Magic, Super Nintendo World, How to Train Your Dragon — The Isle of Berk, Celestial Park and Dark Universe.

It will join Universal Studios and Walt Disney World in theme park mecca Orlando.

Tourism has long been the leading sector in central Florida, drawing both domestic and international visitors. More than 74 million people journeyed to Orlando in 2023, contributing around 50% of the total sales tax collected in Orange County.

Epic Universe is not only expected to bolster theme park revenues for Universal, as well as its rival just down the highway, Disney, but also bring in billions of dollars to the local economy.

“This is the first major, entirely new theme park in the U.S. in 25 years. This is a compelling reason to visit Orlando,” said Casandra Matej, CEO of Visit Orlando, a tourism trade association. “So, when you see a major milestone project such as Epic Universe, you know it’s going to have definitely a domino effect of economic benefits for our community.”

This post appeared first on NBC NEWS

The proposal, received by Hamas on Monday, outlines an initial framework for a 45-day truce in the Palestinian enclave during which the two sides would aim to negotiate a permanent ceasefire, according to the official.

The Israeli proposal also calls for the disarmament of Gaza, previously a red line for Hamas. It does not include a guarantee of a permanent end to the war, which Hamas has demanded as part of a comprehensive agreement.

The Hamas official said the group will not agree to any Israeli ceasefire proposal that calls for its disarmament or sees Israeli forces return to Gaza after an initial withdrawal, making it unlikely that the group will accept it.

The offer marks Israel’s first proposal to bring back hostages from Gaza since it resumed the war in March. Prime Minister Benjamin Netanyahu is under intense pressure from hostage families and a growing number of military reservists to reach a deal.

Under the proposal, the hostages would be released in stages, starting with Israeli American Edan Alexander on the first day of the truce as a “special gesture” to the United States, the Hamas official said.

A further nine Israeli hostages would be released in two stages in exchange for 120 Palestinian prisoners serving life sentences and more than 1,100 detainees held without charge since October 7, 2023, the official added.

Israel’s proposal also demands that Hamas provide information about the remaining living Israeli hostages held by the group, “in exchange for information about the Palestinian detainees,” and the release of the bodies of 16 deceased Israeli hostages in exchange for the remains of 160 deceased Palestinians held by Israel.

The “temporary ceasefire lasting 45 days” would also include the cessation of military operations and the entry of aid into Gaza as well as “an agreed mechanism to ensure that aid reaches only civilians,” the Hamas official said.

The proposal would also include the entry of equipment necessary for sheltering Palestinians displaced in Gaza.

A Hamas delegation met with Egyptian and Qatari mediators in Cairo over the weekend. Israel has not publicly acknowledged whether it sent a team to the negotiations.

Since early March, Israel has cut Gaza off from the supply of humanitarian aid including food, with aid agencies warning that the situation for the strip’s 2 million civilians has deteriorated dangerously, only worsened by intensive Israeli military operations.

Israel’s move to block aid came ahead of its renewed military offensive in the enclave, in what it said was a bid to pressure Hamas into releasing more hostages and impose new conditions on a ceasefire that was in effect at the time. More than 1,500 Palestinians have been killed in Gaza since mid-March, according to the Ministry of Health in the enclave.

Under the new ceasefire proposal, the Israeli military would withdraw for seven days from parts of Gaza including the southern city of Rafah, some areas of the north and the east of Gaza City, according to the Hamas official.

“Negotiations for a permanent ceasefire should be completed within 45 days,” after which the remaining Israeli hostages held by Hamas, both living and deceased, would be released to Israel, the official said.

“If an agreement is reached on the temporary ceasefire, it can be extended under conditions and for a duration agreed upon by the two parties… if the period ends without an agreement, it will be extended in exchange for new prisoners.”

‘Steps are underway’ to reach a deal

On Sunday, Netanyahu’s office said that “steps are underway” to reach a new hostage-ceasefire deal in Gaza, while speaking to the family of hostage Eitan Mor.

One of the groups representing hostages’ families, the Tikva Forum, confirmed the conversation and said that Netanyahu had updated the Mor family “on the progress of the negotiations for the release of 10 abductees alive.”

Israeli media have also reported that the negotiations are for the release of 10 hostages, but the prime minister’s office has not confirmed the number.

Also on Sunday, senior Hamas official Mahmoud Mardawi said on Telegram that while Hamas had a positive attitude to any proposal “based on halting the aggression and the withdrawal of occupation forces… we will not accept a shift toward a fragmented process limited to a food-for-prisoners (hostages) deal.”

This post appeared first on cnn.com

Israeli ministers have redoubled their attacks on the embattled head of the country’s security agency, claiming he is undermining the government with a politically motivated investigation into a Shin Bet agent.

The agent, who has not been named, was arrested last Wednesday on suspicion of committing security-related offenses. Police say he used his position and access to Shin Bet systems to pass classified information to unauthorized parties “on several occasions.” The Shin Bet, officially known as the Israel Security Agency, is the country’s equivalent of the US Federal Bureau of Investigation (FBI).

The arrest of the agent deepens an already bitter feud between members of the government and the leader of Shin Bet, Ronen Bar, who has said he will resign in the next few weeks. Ministers accuse him of mounting a number of politically motivated investigations designed to discredit the government. The acrimony soared following the QatarGate affair, which has ensnared two close associates of Prime Minister Benjamin Netanyahu.

In a statement on Tuesday, the Shin Bet acknowledged the leak and the subsequent investigation into the agent’s actions. It said that during the Gaza war, there has been a rise in leaks of classified information by employees of security agencies. More than 20 leaks-related investigations have been carried out, it said.

Last month, Netanyahu said he had lost confidence in Bar, but the Shin Bet chief has received support from the opposition.

The suspect’s lawyers say the information that he passed to a minister and two journalists was “of immense public importance” but posed no threat to public safety.

Amichai Chikli, the minister who received the information from the accused Shin Bet agent, said he was a hero for passing it on.

Chikli claimed the information showed that Bar “was obsessively spying on a sitting minister” and that the agent had “revealed that the parts of the Shin Bet’s investigation into the circumstances of the (Gaza) war’s outbreak that were made public present a false and distorted picture.”

“Israel has never had a Shin Bet chief as reckless, arrogant, and incompetent as (Bar),” he said.

The agent’s lawyers said the information he’d provided presented a more complex account of Shin Bet’s conduct before October 7 than was previously published. Hamas-led militants attacked Israel that day in 2023, killing more than 1,200 people and igniting the ongoing war in Gaza.

‘A real regime coup’

Commenting on the arrest, Finance Minister Bezalel Smotrich said: “This is what a real regime coup looks like.” He described Bar as a “dangerous individual” who uses the agency’s intelligence and investigative tools “as instruments to retaliate against politicians and journalists.”

The government voted to dismiss Bar late last month. But Israel’s Supreme Court froze the decision after the Attorney General said the firing could not proceed without the approval of a special committee.

Netanyahu’s Likud party portrayed the accused agent as a whistleblower who had exposed how Bar had “transformed parts of the Shin Bet into a private militia of the deep state.” The party accused Bar of working with Attorney General Gali Baharav-Miara, another target of right-wing ire.

Yair Lapid, the head of Israel’s opposition, rushed to Bar’s defense, saying the attacks against him were “a dangerous bloodbath for him and the Shin Bet members whose fighters protect the state’s security.”

“The Israeli government is a government of criminals that attacks investigators who investigate offenses against state security,” Lapid said on social media.

Critics have linked the attempt to fire Bar directly to the QatarGate affair, in which court documents show the two Netanyahu associates arrested by Shin Bet are suspected of receiving money from Qatar and working to portray the country positively in the media.

“When Netanyahu gets in trouble with Qatar he tries to fire the investigator,” said Yair Golan, leader of Israel’s left-wing Democrats party. “He will do everything to save himself. Himself and his mouthpieces. Netanyahu is dangerous to Israel.”

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Several French prisons were attacked overnight in response to government efforts to clamp down on drug trafficking, senior officials said on Tuesday, as authorities grapple with what they have called a “tsunami” of cocaine coming into the country.

Unknown assailants fired automatic weapons at the prison in the southern city of Toulon, while vehicles were burned outside other lockups across the country and staff were threatened. It was not immediately clear whether the attacks were coordinated, or who carried them out.

Justice Minister Gerald Darmanin, who has led efforts to toughen prison security and crack down on gangsters who run their empires from behind bars, said he would travel to Toulon.

“Attempts have been made to intimidate staff in several prisons, ranging from burning vehicles to firing automatic weapons,” Darmanin wrote on X. “I am going to Toulon to support the officers concerned. The French Republic is facing up to the problem of drug trafficking and is taking measures that will massively disrupt the criminal networks.”

Interior Minister Bruno Retailleau said he had instructed local prefects, alongside the police and gendarmerie, to immediately step up the protection of staff and prisons.

“The State’s response must be implacable,” he wrote on X. “Those who attack prisons and prison officers should be locked up in these prisons and watched over by these officers.”

French media reported that the prisons targeted included Toulon, Aix-En-Provence, Marseille, Valence, and Nimes in southern France and Villepinte and Nanterre, near Paris.

Years of record South American cocaine imports to Europe have supercharged local drug markets, sparking a wave of drug violence across the continent.

France has not been spared, with record cocaine seizures, and gangs reaping windfalls from the white powder as they expand from traditional power bases in cities like Marseille into smaller regional towns unaccustomed to drug violence.

The rise in gang crime has lifted support for the far-right National Rally party, and helped drag French politics rightward. Darmanin, a former interior minister, and Retailleau have prioritized tackling drug trafficking.

In February – as he announced record cocaine seizures of 47 tonnes in the first 11 months of 2024, versus 23 tonnes in all of 2023 – Retailleau said France had been hit by a “white tsunami” that had rewritten the rules of the criminal landscape.

Darmanin has proposed a series of measures to tighten prison security, including isolating the country’s top 100 kingpins.

Lawmakers are also close to approving a sweeping new anti-drug trafficking law that would create a new national organized crime prosecutors’ office and give greater investigative power to police probing narcos.

French authorities scored a win against drug crime in February, when they recaptured Mohamed Amra, a French fugitive known as “The Fly.” His escape as he was being transported from prison to a court hearing resulted in the deaths of two prison guards and was seized upon by right-wing politicians as evidence that France had lost its grip on drug crime.

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Police have arrested two people suspected of breeding and selling exotic cats in Spain.

Officers detained the pair at a property in Manacor, on the island of Majorca, after finding 19 exotic cats including a desert lynx and two servals, according to a statement from the Guardia Civil on Monday.

“The detainees sold different animal species such as white tigers, black leopards, hyenas and pumas to different parts of the world via the internet,” police said.

Investigators seized extensive documentation as well as more than 40 animal passports from Russia, Belarus and China, as well as two computers, three cellphones and two pen drives, according to the statement.

“The operation has uncovered a global criminal organization which included breeders, traffickers and veterinarians,” it added.

The investigation started in March when the nature protection service (Seprona) received reports that a couple were breeding exotic cats at a property in Majorca before selling them online.

Authorities said that the couple had an “extremely active” presence on social media and that the breeding operation in Majorca was just “the tip of the iceberg.”

The couple are accused of being part of an international wildlife trafficking network that saw the majority of animals being smuggled into the European Union from Russia, Belarus and Ukraine via the Poland-Belarus border, according to the Guardia Civil.

Species offered for sale included a clouded leopard with an asking price of 60,000 euros ($68,000), police said.

The seized animals, which included 16 mixed breeds, have been temporarily placed at the Safari Zoo de Son Servera in Majorca.

They will later be permanently rehomed in Alicante, mainland Spain.

These species require lots of space and can also be dangerous to humans, the Guardia Civil said.

As a result, traffickers have started trying to breed species such as desert lynx with domestic cats in order to produce exclusive but less dangerous animals, added the statement.

All of the seized animals are protected by the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), an international agreement for the protection of certain species.

The couple are accused of wildlife crimes, smuggling, falsifying documents and criminal conspiracy.

According to the International Fund for Animal Welfare (IFAW), the European Union is thought to be the third largest destination for illegal wildlife as well as “a crucial transit hub for illegal wildlife trade.”

This post appeared first on cnn.com

Four journalists linked to the late Russian opposition leader Alexey Navalny were sentenced to spend five years and six months in a penal colony on Tuesday, after they were accused of working for a banned organization run by the Kremlin critic, Russian state media TASS has reported.

The reporters – Antonina Favorskaya, Sergei Karelin, Konstantin Gabov and Artem Kriger – have been on trial behind closed doors since October on charges, which they deny, of belonging to an “extremist” group established by Navalny in 2011.

Prosecutors claimed the four had produced material for the YouTube channel of Navalny’s Anti-Corruption Foundation (FBK), according to Reuters, which is prohibited under the country’s “foreign agents law.” Amnesty International has warned that the “repressive” legislation is an “attack on freedom of association” in Russia, where Moscow has increasingly attempted to stifle journalists under censorship laws.

In February, mourners gathered at Navalny’s graveside in the Russian capital to mark the first anniversary of his death in prison. Dozens of people were detained at memorials, according to Human Rights Watch (HRW) and other rights groups.

Over his storied political career, Navalny generated some of the largest anti-government demonstrations in recent years, and unfurled corruption at Russia’s highest seat of power, under the FBK.

Navalny died suddenly at the age of 47 on February 16, 2024, while serving a 19-year sentence on extremism charges he denied. At the time, Russia’s prison service claimed he “felt unwell after a walk.” But Navalny’s wife, Yulia Navalnaya, and former US President Joe Biden have long held Russian President Vladimir Putin responsible for his death. Moscow has rebuffed those allegations.

Authorities in Russia have since tried to “erase Navalny’s political legacy” through their “extensive arsenal of repressive tools,” according to HRW – which called the arrests on the first anniversary of his death “just the tip of the iceberg in the Kremlin’s continued crackdown on his supporters.”

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France said Tuesday it was expelling 12 Algerian diplomatic officials a day after Algeria announced the expulsion of the same number of French officials in escalating tensions between the two countries.

Algeria said Monday that its expulsion of 12 French officials was over the arrest of an Algerian consular official by French authorities in a kidnapping case, but relations between the two sides have been deteriorating since last summer.

That’s when France shifted its position to support Morocco’s autonomy plan for Western Sahara – a disputed territory claimed by the pro-independence Polisario Front, which receives support from Algeria.

Tensions further peaked in November after Algeria arrested French-Algerian writer Boualem Sansal, who is an outspoken critic of Islamism and the Algerian regime. He has since been sentenced to five years in prison – a verdict he subsequently appealed.

In addition to what French officials called the “symmetrically” calibrated expulsion of 12 Algerian officials, France’s ambassador to Algiers also was being recalled home for consultations, a statement from the French presidential palace said Tuesday.

It said Algerian authorities were responsible for “a brutal deterioration in our bilateral relations.”

French Foreign Minister Jean-Noël Barrot said on X that Algeria’s decision was “unjustified” and that dialogue “cannot go one-way.”

French counterterrorism prosecutors said three Algerian nationals in total were arrested last week and handed preliminary charges of “kidnapping or arbitrary detention … in connection with a terrorist undertaking.”

The group is allegedly involved in the April 2024 kidnapping of an Algerian influencer, Amir Boukhors, or Amir DZ, a known critic of the Algerian government with 1.1 million followers on TikTok.

The Algerian foreign affairs ministry said the arrest of the consular official as part of the kidnapping case aimed to “humiliate Algeria, with no consideration for the consular status of this agent, disregarding all diplomatic customs and practices, and in flagrant violation of the relevant conventions and treaties.”

The latest surge in acrimony followed a brief easing of tensions about two weeks ago when French President Emmanuel Macron called Algerian counterpart Abdelmadjid Tebboune. French officials said at the time that they had agreed to revive bilateral relations.

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Africa’s electric vehicle (EV) market is accelerating. But so far, one particular group of potential users — rural women — has largely been left behind, with investors favoring electric motorbike start-ups that serve a predominantly urban and male clientele. One company thinks it has the answer: electric tricycles.

“The boys with the two-wheelers get all the money,” said Shantha Bloemen, founder of Mobility for Africa, a Zimbabwean start-up with a 77% female customer base and one of a handful of EV companies in Africa operating solely in rural areas. Bloemen exclusively supplies tricycles, generally preferred by female riders in rural areas due to their non-straddling seat and greater stability on uneven roads. “Three-wheelers mean you’re inclusive of women,” she said.

Bloemen sees tricycles as the key to unlocking for rural women the potential of Africa’s EV market, which is expected to grow to $28.3 billion by 2030, according to data from Mordor Intelligence. She wants the continent to follow in the footsteps of Asia-Pacific, where tricycles are popular. “I want to be everywhere,” she said, “I want to be the queen of tricycles.”

For her customers, the vehicles, designed to cope with the unsurfaced roads, are transformative. “It has changed (our) way of life,” said Beauty Simango, 33, resident of the Zimbabwean village of Hauna and, since May last year, one of more than 300 people to lease or buy an electric tricycle from Mobility for Africa.

Simango no longer spends hours each day walking to fetch water or deliver crops to the market. By transporting goods and running a taxi service, her weekly income has increased from $30 to $150, although she now pays $65 towards her lease and regular battery swapping. Within 12 months, she will have paid off the price of the vehicle ($2,340). With her weekly profit, Simango pays her children’s school fees and funds farming projects. “It has helped our self-esteem as women,” she added.

But Mobility for Africa has struggled with a lack of investment. While Bloemen has raised a total of $6 million since 2019, half of which is from grants, including $380,000 from the Toyota Mobility Foundation, companies selling motorbikes in cities have been far more successful. Ampersand in Rwanda, whose clientele is, according to CEO Josh Whale, “overwhelmingly” male, raised over $21 million in a single year ending in August 2024. Spiro, the giant of the sector, has tens of millions of dollars in financing.

Most EV companies are focused on urban areas due to greater population density, said Tom Courtright, research director at the Africa E-Mobility Alliance think tank. Currently, most electric bikes and trikes must regularly swap their batteries at purpose-built facilities (Mobility for Africa currently has six such facilities) — but the cost of building and running these facilities can deter investors in areas with low populations. Currently, Courtright said, “urban areas are a better bet.”

For now, women in rural Africa must wait for the EV revolution to reach them. “Things are definitely moving in that direction,” said Ampersand’s Whale, “it’s just that the low hanging fruit is in the cities.”

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An Israeli fighter jet dropped a bomb near an Israeli community on the Gaza border on Tuesday night as a result of what the Israel Defense Forces (IDF) called a “technical malfunction.”

The bomb fell near the Nir Yithzak kibbutz adjacent to southern Gaza, which sits approximately two miles from the border.

“A short while ago, a munition fell from an IDF fighter jet that was on its way to a mission in the Gaza Strip. The munition landed in an open area near Nir Yitzhak due to a technical malfunction,” the Israeli military said in a short statement.

The IDF did not say what type of bomb it was.

There are no injuries as a result of the bomb falling, the military said, and the incident is now under review.

A spokesman for Nir Yitzhak said the bomb landed in the village’s farm area.

The kibbutz is in contact with military officials and expects a thorough investigation, the spokesman said.

According to Israel’s Central Bureau of Statistics, Nir Yitzhak has a population of approximately 550 people.

It was one of the villages that came under attack in the Hamas-led attack on October 7, 2023.

According to an interview in Israel’s YNet news in February, about half of the kibbutz has returned to live in the community.

The incident is extraordinarily rare, but not entirely unprecedented.

Last May, an Israeli fighter jet accidentally dropped a bomb on the community of Yated, which neighbors Nir Yitzhak.

The munition did not explode and was collected by Israeli forces.

One month later, an Israeli tank shell fired in southern Gaza deviated from its target and impacted near the border fence, according to the IDF.

Shrapnel damaged a car in southern Israel as a result of the impact.

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