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Canadian Prime Minister Mark Carney on Wednesday evening vowed to ‘fight’ the new round of tariffs announced by President Donald Trump, and said he would turn to other international partners to get through the rocky times ahead. 

‘President Trump has just announced a series of measures that are going to fundamentally change the international trading system,’ Carney told reporters following Trump’s Rose Garden announcement. ‘We’re in a situation where there’s going to be an impact on the U.S. economy, which will build with time.

‘In our judgment, it will be negative on the U.S. economy that will have an impact on us,’ he added, noting millions of Canadians will be impacted.

While Trump did not issue any additional tariffs against Canada following the 25% tariffs already in place on all Canadian imports, the 10% tariff on its energy exports and the blanket tariff on all aluminum and steel, he did announce a 25% tariff on all foreign vehicle imports. 

He also pointed out that Trump said there could be future targeted tariffs against pharmaceutical companies, lumber and semiconductors — tariffs that will have wide affect on U.S. trading partners beyond Canada and Mexico, but across Europe and Asia.

‘In a crisis, it’s important to come together,’ Carney said. ‘It’s essential to act with purpose and with force, and that’s what we will do.’

Before the tariff announcement, Canadian Conservative Leader Pierre Poilievre said at an election campaign event on Wednesday that he supports ‘targeted, reciprocal’ tariffs on American goods — and if his party wins the general election on April 28 and he becomes prime minister, he would like to sit down with President Donald Trump and create a new trade deal, replacing the United States-Mexico-Canada Agreement, which the president signed in 2020.
 

Poilievre also said that Canada must maintain control of its border and freshwater and protect both its automotive industry and supply-managed farm sectors.

David Adams, president and CEO of Global Automakers of Canada — a national trade association representing the Canadian interests of 16 automakers, including BMW Canada, Inc. and Nissan Canada Inc. — said in a statement, ‘Tariffs are taxes that hurt consumers by increasing costs, driving up inflation, and unfairly impacting workers on both sides of the border.’

‘Governments should look to long-term solutions to remove these tariffs, prioritizing the elimination of regulatory barriers to industry competitiveness and providing automakers with flexibilities to respond in these uncertain times.’

Reactions from European Union leaders began to emerge following Trump’s announcement that he will hit the EU with 20% tariffs on all imported goods, with disappointment, concern and commitments to continue negotiations with the U.S.

Italian Prime Minister Giorgia Meloni, generally seen as a Trump ally, said Trump’s tariffs were ‘wrong’ and warned they would not only harm American and European pocketbooks, but aid Western adversaries.

‘We will do everything we can to work towards an agreement with the United States, with the goal of avoiding a trade war that would inevitably weaken the West in favor of other global players,’ Meloni said in a statement on Facebook.

‘In any case, as always, we will act in the interest of Italy and its economy, also engaging with other European partners,’ she added.

Ireland’s Deputy Prime Minister, Simon Harris, said he ‘deeply regret[s]’ the new tariffs but said he is committed to working with Washington to end this tariff war. 

‘I must be honest tonight that a 20% blanket tariff on goods from all EU countries could have a significant effect on Irish investment and the wider economy,’ he said, noting the effects would ‘likely be felt for some time.’

Chairman of the European Parliament’s International Trade Committee Bernd Lange called for a united response from countries targeted by Trump.

‘While President Trump might call today ‘Liberation Day,’ from an ordinary citizen’s point of view this is ‘Inflation Day,’ he said, reported Reuters. ‘Because of this decision, U.S. consumers will be forced to carry the heaviest burden in a trade war.’

Lange said the EU will respond through ‘legal, legitimate, proportionate and decisive’ measures.

Swiss President Karin Keller-Sutter said her government would work to figure out the next steps.  

The U.K., along with the president of Mexico ahead of the announcement, said they would continue to work with the U.S. and would not rush to enforce reciprocal tariffs.

Similarly, Australian Prime Minister Anthony Albanese said that while Trump’s decision was ‘not the act of a friend,’ his country would not impose reciprocal tariffs, reported Reuters. 

He reportedly condemned the U.S. tariffs as totally unwarranted and said Australia will continue to negotiate to have the tariffs lifted. 

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The White House is taking a top-down approach in making sure Republicans are united on President Donald Trump’s sweeping tariffs plan.

U.S. trade representative Jamieson Greer briefed House Republican staffers on the administration’s strategy on Wednesday evening, Fox News Digital was told.

Greer opened the call stressing that Trump was ushering in a magnitude of economic change not seen since the post-World War II era.

He also said the U.S. had been subjected to unfair trade practices for decades since lowering its own tariffs against other countries in a bid to bolster global trade, Fox News Digital was told.

Examples Greer cited for Capitol Hill aides included both Brazil and the European Union, while stressing that exemptions would be made for foreign products already subject to U.S. penalties — rather than double up on the taxes.

While political communications offices often hold coordinated messaging calls on important issues, a source familiar with the matter told Fox News Digital that it was the first such communications policy call between this White House and House Republican staff.

It underscores tariffs’ importance in the Trump administration’s policy platform, as the White House works to ensure the GOP is in lock-step on its messaging.

When reached for comment by Fox News Digital, a White House official emphasized that the Trump administration has been the most transparent in history, and that the president wants to ensure his allies are armed with the most up-to-date information.

And while the vast majority of Republicans are praising Trump’s moves, some GOP lawmakers have conceded to at least some concerns.

‘I think tariffs that are equal to what they’re charging are defensible. We want a level playing field,’ Rep. Don Bacon, R-Neb., told Fox News Digital on Wednesday evening. ‘The automobile one can be messy because the parts are from all over.’

Meanwhile, Sen. Susan Collins, R-Maine., spoke out in support of a Democratic bid to exempt Canada from tariffs on the Senate floor Thursday, hours before Trump’s formal announcement.

‘The price hikes that will happen for Maine families, every time they go to the grocery store, they fill their gas tank, they fill their heating oil tank, if these tariffs go into effect, will be so harmful,’ Collins said of the Canada tariffs specifically.

‘And as price hikes always do, they will hurt those the most who can afford them the least. Therefore, I will support this resolution, and I urge my colleagues to do so likewise.’

Another GOP lawmaker who spoke with Fox News Digital on Thursday, however, downplayed any longstanding concerns. 

‘I think as long as it’s a short-term tool, folks will be OK with it,’ the GOP lawmaker said.

During the Thursday evening call rallying House GOP aides, first-term Rep. Julie Fedorchak, R-N.D., sent out a statement backing Trump’s move but conceding she understood the concerns.

‘The U.S. is taking action to address decades of unfair trade barriers that have put American manufacturers, producers, and businesses at a huge disadvantage. I support President Trump’s efforts to create a level playing field and his long-term strategy to strengthen our critical domestic supply chains,’ Fedorchak said.

‘At the same time, I recognize the challenges these tariffs create for North Dakota’s farmers and producers, and I will continue to advocate for expanding market opportunities for our products as well as other policies to help counter the negative impacts tariffs may create for producers.’

A number of Republican lawmakers were at the White House in support of the announcement on Thursday, including Speaker Mike Johnson, R-La.

‘President Trump is sending a clear message with Liberation Day: America will not be exploited by unfair trade practices anymore,’ Johnson said in a public statement. ‘These tariffs restore fair and reciprocal trade and level the playing field for American workers and innovators. The President understands that FREE trade ONLY works when it’s FAIR!’

Rep. Andy Biggs, R-Ariz., a close Trump ally, wrote on X, ‘President Trump’s reciprocal tariffs are a brilliant economic strategy. Joe Biden left the United States with a whopping $1.2 trillion trade deficit at the end of his regime.’

Fox News Digital also reached out to the Office of the U.S. Trade Representative for comment but did not immediately hear back.

Trump’s plan involves a 10% blanket tariff on all foreign imports into the U.S., as well as tariffs up to 50% on both adversaries and allies.

It also introduces some level of reciprocal tariffs on countries that tax U.S. exports, though in most cases, the U.S. rate is lower than the foreign country’s.

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Sen. Ted Cruz, R-Texas, and Sen. Amy Klobuchar, D-Minn., sparred during a hearing on federal judges’ nationwide orders against the Trump administration, and the Democrat dismissed her colleague’s claims of ‘lawfare.’

‘Understand this is the second phase of lawfare,’ Cruz said during the Senate Judiciary Committee’s hearing, ‘Rule by District Judges II: Exploring Legislative Solutions to the Bipartisan Problem of Universal Injunctions.’ 

‘Now that their efforts to indict President Trump and stop the voters from re-electing him have failed, they’re going and seeking out individual radical judges,’ the Texas Republican claimed. 

Klobuchar disputed this, telling Cruz the injunctions from federal judges were a result of President Donald Trump ‘violating the Constitution.’

‘Why would Trump-appointed judges …,’ the Minnesota Democrat began before being interrupted by Cruz.

‘Why don’t you file them in red districts?’ Cruz asked. ‘Why are the Democrat attorneys general seeking out left-wing, blue swing districts?’

Klobuchar claimed the spike in nationwide injunctions from district judges halting Trump administration actions are not because ‘these judges are crooked or lunatics or evil.’ And she warned that making such claims could instigate threats and violence against them. 

Cruz criticized Democrats for not sufficiently denouncing threats against conservative Supreme Court justices in recent years. But Klobuchar called that a lie, explaining, ‘We came together and got more funding for the judges and changed things so that they had more protection.’

While multiple Democrats criticized ‘judge shopping’ during the hearing, they were careful not to get behind Republican bills to end all nationwide injunctions. 

‘It’s impossible to separate the hearing from President Trump’s record in office,’ said ranking member Dick Durbin, D-Ill.

But ending judge shopping, as Democrats have proposed in the past, wouldn’t completely address the issue, said majority witnesses John N. Matthews, a law professor at Notre Dame Samuel Bray, and Jesse Panuccio, partner at Boies Schiller Flexner. He was previously the acting associate attorney general at the Department of Justice (DOJ), chairman of the DOJ’s Regulatory Reform Task Force and vice chairman of the DOJ’s Task Force on Market Integrity and Consumer Fraud. 

‘I think the incentive for forum shopping is that you think you can get a judge who can be a ruler for the whole nation. So, fix the problem of judges overreaching,’ Panuccio. 

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Former Illinois Gov. Rod Blagojevich, fresh off a pardon from President Donald Trump, has a new job representing the interests of a politician known as the ‘Bosnian Bear,’ who also has close ties to Russian President Vladimir Putin.

Blagojevich, who was pardoned by Trump in February, has agreed to lobby on behalf of the Republic of Srpska, a Serb-majority territory in Bosnia and Herzegovina, Politico reported. The region has long been mired in ethnic tension.

‘RRB Strategies LLC will provide communications and public affairs support on behalf of the Republic of Srpska,’ according to the registration statement filed by Blagojevich’s firm. 

Registration is required under the Foreign Agents Registration Act.

In a post on Wednesday, Blagojevich said Interpol, the global police organization, denied a request from ‘the unelected Bosnian High Representative to arrest Milorad Dodik, known as the ‘Bosnian Bear’ for his big physique, the duly elected President of the Republic of Srpska.’

Interpol’s denial came as Dodik traveled to Israel to meet with Israeli Prime Minister Benjamin Netanyahu and to attend a conference on how to combat antsemitism, the former governor said. 

Earlier this week, Blagojevich said left-wing courts, prosecutors and officials were trying to ‘jail populist conservative leaders elected by the people & bar them from holding office.’

He cited efforts to push back against Trump, Marine Le Pen in France and Dodik, who has long advocated for Srpska to separate from Bosnia and Herzegovina and join Serbia.

In February, he was sentenced to a year in prison for defying the country’s Constitutional Court. He has since fled to Moscow.

In March, Secretary of State Marco Rubio said Dodik was undermining Bosnia and Herzegovina’s institutions and threatening its security and stability. 

‘Our nation encourages political leaders in Bosnia and Herzegovina to engage in constructive and responsible dialogue,’ he said. ‘We call on our partners in the region to join us in pushing back against this dangerous and destabilizing behavior.’

Trump reportedly weighed tapping Blagojevich to serve as U.S. ambassador to Serbia before picking former Arizona Attorney General Mark Brnovich.

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WASHINGTON — Boeing CEO Kelly Ortberg told senators on Wednesday that he’s happy with the company’s progress improving manufacturing and safety practices following several accidents, including a near catastrophe last year.

Ortberg faced questioning from the Senate Commerce Committee about how the company will ensure that it doesn’t repeat past accidents or manufacturing defects, in his first hearing since he became CEO last August, tasked with turning the manufacturer around.

Sen. Ted Cruz, R.-Texas, the committee’s chairman, said he wants Boeing to succeed and invited company managers and factory workers to report to him their opinions on its turnaround plan. “Consider my door open,” he said.

Ortberg acknowledged the company still has more to do.

“Boeing has made serious missteps in recent years — and it is unacceptable. In response, we have made sweeping changes to the people, processes, and overall structure of our company,” Ortberg said in his testimony. “While there is still work ahead of us, these profound changes are underpinned by the deep commitment from all of us to the safety of our products and services.”

Boeing CEO Kelly Ortberg testifies on Capitol Hill on April 2.Brendan Smialowski / AFP – Getty Images

Boeing executives have worked for years to put the lasting impact of two fatal crashes of its best-selling Max plane behind it. 

Ortberg said Boeing is in discussions with the Justice Department for a revised plea agreement stemming from a federal fraud charge in the development of Boeing’s best-selling 737 Maxes. The previous plea deal, reached last July, was later rejected by a federal judge, who last month set a trial date for June 23 if a new deal isn’t reached.

Boeing had agreed to plead guilty to conspiring to defraud the U.S. government, pay up to $487.2 million and install a corporate monitor at the company for three years.

“We’re in the process right now of going back with the DOJ and coming up with an alternate agreement,” Ortberg said during the hearing. “I want this resolved as fast as anybody. We’re still in discussions and hopefully we’ll have a new agreement here soon.”

Asked by Sen. Maria Cantwell, the ranking Democrat on the committee, whether he had an issue with having a corporate monitor, Ortberg replied: “I don’t personally have a problem, no.”

Ortberg and other Boeing executives have recently outlined improvements across the manufacturer’s production lines, such as reducing defects and risks from so-called traveled works, or doing tasks out of sequence, in recent months, as well as wins like a contract worth more than $20 billion to build the United States’ next generation fighter jet.

But lawmakers and regulators have maintained heightened scrutiny on the company, a top U.S. exporter.

“Boeing has been a great American manufacturer and all of us should want to see it thrive,” Sen. Ted Cruz, a Texas Republican and chairman of the committee, said in a statement in February announcing the hearing. “Given Boeing’s past missteps and problems, the flying public deserves to hear what changes are being made to rehabilitate the company’s tarnished reputation.”

The Federal Aviation Administration last year capped Boeing’s production of its 737 Max planes at 38 a month following the January 2024 door plug blowout. The agency plans to keep that limit in place, though Boeing is producing below that level.

Ortberg said at the hearing Wednesday that the company could work up to production rate of 38 Max planes a month or even higher sometime this year, but said Boeing wouldn’t push it if the production line isn’t stable.

Acting FAA Administrator Chris Rocheleau said at a Senate hearing last week that the agency’s oversight of the company “extends to ongoing monitoring of Boeing’s manufacturing practices, maintenance procedures, and software updates.”

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United Airlines plans to add daily flights to Vietnam and Thailand in October, further expanding the network for the U.S. carrier that already has the most Asia service.

In the expansion, United is using a tactic that’s unusual in its network: Its airplanes from Los Angeles and San Francisco that are headed for Hong Kong will then go on to the two new destinations. The Bangkok and Ho Chi Minh City, Vietnam, service is set to begin on Oct. 26.

On Oct. 25, United plans to add a second daily nonstop flight from San Francisco to Manila, Philippines, and on Dec. 11, it will launch nonstops from San Francisco to Adelaide, Australia, which will operate three days a week.

The carrier has aggressively been adding far-flung destinations not served by rivals to its routes, like Nuuk, Greenland, and Bilbao, Spain, which start later this year. Getting the mix right is especially important as carriers seek to grow their lucrative loyalty programs and need attractive destinations to keep customers spending.

Bangkok, in particular, “is in even more demand now given the popularity of ‘White Lotus,’” Patrick Quayle, United’s senior vice president of network and global alliances, said of the HBO show.

He said the carrier isn’t planning on cutting any international routes for its upcoming winter schedule.

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Tesla reported 336,000 vehicle deliveries in the first quarter of 2025, a 13% decline from a year ago, two days after the electric vehicle company’s stock wrapped up its worst quarter since 2022.

Here are the key numbers:

Investors were expecting Tesla to report deliveries of between 360,000 and 370,000 vehicles, according to StreetAccount. Tesla’s investor relations team sends a company-compiled consensus to select analysts, and said the average estimate was for around 377,590 deliveries. Prediction market company Kalshi on Tuesday released a forecast for Tesla deliveries of 352,000.

In the first quarter of 2024, Tesla reported 386,810 deliveries, and production of 433,371 vehicles.

Deliveries are the closest approximation of vehicle sales reported by Tesla but are not precisely defined in the company’s shareholder communications.

Tesla doesn’t break out sales and production by model or region. However, the company said that it produced 345,454 of its most popular Model 3 and Model Y cars and delivered 323,800 of them in the three months ending March 31.

The company reported 12,881 deliveries of its other models, including its angular steel Cybertruck.

During the quarter, Tesla faced planned, partial shutdowns in some of its factories that allowed the company to upgrade manufacturing lines to start producing a redesigned version of its popular Model Y SUV.

CEO Elon Musk recently said during an all-hands session with Tesla employees that he expects the Model Y to be the “best-selling car on Earth again this year.” 

But Tesla has to contend with an onslaught of EV competition and reputational damage. In the first quarter, the company was hit with waves of protests, boycotts and some criminal activity that targeted Tesla vehicles and facilities in response to Musk’s political rhetoric and his work as part of President Donald Trump’s second administration.

After spending $290 million to help return President Donald Trump to the White House, Musk is leading the Department of Government Efficiency (DOGE), where he’s slashing costs, eliminating regulations and cutting tens of thousands of federal jobs.

Musk, the world’s wealthiest person, has also involved himself in European politics, promoting the anti-immigrant AfD party in Germany in February’s elections. Tesla’s business on the continent is struggling.

Across 15 European countries, Tesla’s market share declined to 9.3% in the first quarter from 17.9% in the same period a year earlier, according to data tracked by EU-EVs.com. In Germany, Tesla’s market share in battery electric vehicles plummeted to 4% from about 16% over that stretch.

Sales of Tesla’s electric vehicles made in China came in at 78,828 in March, slumping 11.5% year-on-year, according to data from the China Passenger Car Association released Wednesday. The company is facing rising competition in the region from EV makers such as BYD.

Tesla shares sank 36% in the first quarter, their steepest drop since the fourth quarter of 2022 and third-biggest decline in the company’s 15 years on the public market. The drop wiped out $460 billion in market cap.

This post appeared first on NBC NEWS

Retailers and brands have turned to Vietnam to manufacture goods from sneakers to couches while moving some or all production out of China.

For years, China’s southern neighbor became a popular alternative for companies trying to avoid the crossfire of U.S. trade tensions with Beijing. Now, as President Donald Trump expands his tariff targets, they can no longer steer clear.

Trump said he will put a 46% duty on imports from Vietnam as part of a new wave of global levies announced Wednesday. That could soon raise costs for major corporations in the apparel, furniture and toy space, and some of them may pass those increases to consumers in the form of price hikes. The tariffs on Vietnam take effect on April 9.

China exported more goods to the U.S. than any other country for more than two decades, but Mexico surpassed China as the top source in 2023. China is now the second largest supplier to the U.S., accounting for $438.9 billion worth of goods in 2024, according to government data from the Office of the U.S. Trade Representative.

For companies that have looked to diversify the countries they rely on for production and reduce risks from trade conflicts with China, Vietnam has also become a popular place to go. Imports from Vietnam grew to $136.6 billion in 2024, up about 19% from 2023, according to the Office of the U.S. Trade Representative.

On the other hand, imports from China rose only 2.8% from 2023 to 2024, according to government data. Imports from China dropped about 18% last year when compared to 2022, when the U.S. brought in $536.3 billion in goods from the country.

The duties will hit companies at a time when many consumers have become value-conscious and selective about spending due to persistent inflation and concerns about the economy. While it is unclear now which companies will raise prices due to the tariffs, businesses may be reluctant to shoulder the higher costs as they forecast lackluster spending in the months ahead.

Some household names will feel the pinch from Vietnam tariffs. Nike manufacturers about half of its footwear in China and Vietnam, with about 25% coming from Vietnam. Trump will put a 34% tariff on top of existing 20% duties on imports from China, for an apparent rate of 54%, a White House official told CNBC.

The tariffs would be yet another headwind for the sneaker and athletic apparel giant, which already delivered a disappointing forecast for the current quarter. That guidance, which projects a double-digit percentage sales decline in the three-month period, included the estimated impact from tariffs on imports from China and Mexico.

Expanded tariffs could stall or slow Nike’s efforts to revive its brand and improve sales under its new CEO Elliott Hill, a company veteran who took the helm last fall.

Nike shares dropped more than 6% in extended trading Wednesday. Adidas and other major footwear players also rely heavily on Vietnam.

The two companies did not immediately respond to CNBC’s request for comment.

Nearly a third of footwear imports in the U.S. came from Vietnam in 2023, the most recent full-year data available, according to the Footwear Distributors and Retailers of America, an industry trade group.

Steve Madden, for example, said on an earnings call in early November that it would slash its imports to the U.S. from China by as much as 45% over the next year. The footwear maker made that announcement just days after Trump’s presidential victory, following his campaign trail promises to impose steep tariffs on countries like China.

Yet one of the nations Steve Madden has accelerated its move to is Vietnam, along with Cambodia, Mexico and Brazil, CEO Edward Rosenfeld said at the time on the earnings call.

Vietnam was the second largest country for suppliers of Ugg and Hoka parent company Deckers Brands as of this month. The company has 68 supply chain partners in Vietnam, which is surpassed only by its 125 suppliers in China. Deckers shares dropped nearly 9% in extended trading. The company did not immediately respond to a request for comment.

VF Corporation, which is made up of footwear, apparel and accessories brands including The North Face, Timberland, Vans and Jansport, has a heavy reliance on China and Vietnam, too. About 38% of its suppliers are in China and 17% are in Vietnam, adding up to 55% of exposure across the two countries, according to a manufacturing disclosure from December.

The company’s shares dropped more than 8% in extended trading Wednesday. VF declined to comment, citing its quiet period before its upcoming earnings report.

The furniture industry has also ramped up its reliance on Vietnam.

In 2023, 26.5% of U.S. furniture imports came from the country, close behind the 29% coming from China, according to data from the Home Furnishings Association, a trade group that lobbies on behalf of home goods retailers. The group cited investment banking firm Mann, Armistead & Epperson — one of the furniture industry’s top sources for data.

Taken together, that means about 56% of U.S. furniture imports come from both regions combined.

On an earnings call in February, Wayfair CEO Niraj Shah said the shift to countries outside of China has been “a growing trend” since Trump enacted tariffs during his first administration.

He said places like Cambodia, Indonesia, Thailand, the Philippines and Vietnam “have grown as places where folks have factories and where our goods are coming from.”

Wayfair’s stock plunged about 12% in extended trading. In a statement, Wayfair said it is “closely monitoring the evolving trade landscape.” The company added it is “well-positioned to continue offering customers the best possible combination of value, assortment, and experience.”

Toymakers have also leaned on Vietnam to make more merchandise that’s imported and sold to kids and adults across the U.S. Hasbro, SpinMaster, Mattel and Crayola are among the companies that work with GFT Group, one of the largest toy manufacturers in the Southeast Asia.

In addition to long-established manufacturing facilities in China, GFT currently has five production facilities in northern Vietnam that employ over 15,000 workers.

On a call in early March, Funko Chief Financial Officer Yves LePendeven said the company, which is known for its big-eyed plastic collectibles called Pops, was working hard to control what it could in the year ahead. That includes trying to offset tariffs by “renegotiating factory costs, accelerating our shift in production to other sourcing countries, and implementing pricing adjustments,” he said.

On the call, he said about a third of Funko’s global product purchases come from China. He didn’t name the countries that Funko was moving production to, but it is a customer of GFT Group.

Those toymakers did not immediately respond to CNBC’s requests for comment.

Curtis McGill is the co-founder of Hey Buddy Hey Pal, a toy company that specializes in Easter egg decorating kits. He said he expects the 46% tariffs to raise toy costs in the U.S., but added companies will likely be negotiating with suppliers in Vietnam to try to mitigate those hikes.

“A lot of manufacturers and the actual toy companies have been already having conversations with manufacturing plants having to to help in some regards, because the toy companies are getting pressure to try and maintain prices on this side from the retailers,” McGill said.

For companies, including apparel makers, the new tariff policies have raised questions about whether — and where — to potentially move their manufacturing. Last month, an investor asked American Eagle Outfitters about its exposure to Vietnam on its most recent earnings call.

Chief Financial Officer Michael Mathias said the jeans and apparel brand’s production is similar in Vietnam and China, with “high-teens to 20%” of production in each of those countries. He said the company aims to trim that back to single-digits by the back half of the year.

American Eagle shares dipped more than 5% on Wednesday. The company did not immediately respond to CNBC’s request for comment.

Yet both Mathias and American Eagle CEO Jay Schottenstein said on the company’s last earnings call that it will be crucial to stay flexible, while waiting to see how tariffs would play out and which countries would be targeted.

Schottenstein referred to eight years ago during the first Trump administration, when American Eagle also faced challenges and had to figure out a new plan.

Schottenstein said there’s another shift coming, but “nobody knows what the story is yet.”

“I wouldn’t be rushing,” he said. “You go rush, where am I rushing to? I don’t know where I’m rushing to.”

Peter Baum is the chief financial officer and chief operation officer of Baum Essex, a New York-based manufacturer with licenses to make products for brands like Nautica, Betsey Johnson and Steve Madden. During the first Trump administration in 2019, Baum moved factories from from China to the Philippines, Cambodia, Vietnam and India.

He told CNBC on Wednesday that the reciprocal tariffs would do massive damage to his company.

“This is how you start a global depression. After 80 years and five generations Trump just put us out of business,” Baum said.

— CNBC’s Sarah Whitten, Jason Gewirtz and Eamon Javers contributed to this report.

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With the pedigree of a person who has seen his share of bust-ups in the boardroom and on the ice, Canadian American businessman Graeme Roustan is blunt about the looming trade war and what it will mean for the two countries he calls home.

“It’s totally ridiculous,” says Roustan, a prolific entrepreneur and owner of Roustan Hockey in Brantford, Ontario. “This business here has been in place for 178 years and it’s been selling product and trading product with the United States since before Canada was a country. It’s just ridiculous to insult your neighbor, and as a dual citizen, Canadian American, I don’t understand it from the American point of view either, why would we insult Canadians?”

His wooden hockey stick company is one of the last manufacturers of its kind in North America, based in the proud hometown of the man widely seen as hockey’s G.O.A.T. (greatest of all time), Wayne Gretzky, known here as simply, “The Great One.”

Roustan’s business, the city, and even the hockey legend himself have all been caught in the crossfire of the trade war declared by US President Donald Trump that from April 2 will see the US impose widespread tariffs against Canada and other once-friendly trading nations.

For Roustan, what the president is calling “liberation day,” feels more like “disaster day.” Business has already been impacted and customers are jittery, he says.

“All these are going to the Miracle on Ice Team USA 45th Anniversary Fantasy Camp,” Roustan says, while holding a red, star-spangled hockey stick in his hand. The stick, he says, needs to be shipped to the US in a hurry to avoid tariffs. “The customer wants this to cross the border as soon as possible because they don’t want to get a 25% tax on their invoice.”

While similar concerns are being voiced by many in Brantford’s business community, the looming disaster for the town’s arguably most famous export is about reputation rather than the bottom line.

From ‘Great One’ to hated one

Hockey legend Gretzky, who has nurtured a long-standing and very public relationship with Trump and has lived in the US for decades, has been taking flak from his fellow Canadians since Trump first announced he wanted America’s northern neighbor to be reduced to the 51st state.

Now, with the looming tariffs deepening the sense of betrayal felt across Canada, many of Gretzky’s countrymen are directing and distilling their anger toward their once-untouchable hockey hero.

Roustan calls Gretzky a friend, and he is astounded that some would think he would ever be a traitor to his Canadian roots.

“To drop Wayne Gretzky’s name into the middle of this,” says Roustan, clearly incredulous, “It’s a drive-by assassination of a name, a good quality Canadian name, it’s just been just completely ridiculous.”

It started with Gretzky attending an election night party with Trump, a social media post of him wearing a MAGA hat, capped with a happy snap of him and his wife, Janet, attending Trump’s inauguration in January. Trump, for his part, boasted he counseled Gretzky to run for Prime Minister of Canada, and then quipped he’d rather see Gretzky as “governor” of Canada as America’s “51st state.”

Since then, the Gretzky reckoning has been chronicled in Canada with social media riffs, memes and newspaper editorials.

The pages of Canada’s Globe and Mail newspaper has weighed in on much of it, starting weeks ago with opinion columnist Cathal Kelly writing, “He’ll show up for any gala dinner, but when his best buddy the president is threatening to annex the country? Oh, you wouldn’t believe how busy he is then.”

Kelly wrote again last week, wondering why Canadians are so obsessed with Gretzky, concluding, “What most of these people feel is betrayal. Many countries have a great turncoat in their history. Gretzky has become ours.”

As parents and players headed in the Wayne Gretzky Sports Centre on a recent weekend here in Brantford, passing a triumphant statue of the hockey prodigy lifting the Stanley Cup, the anger and contempt does not square with the devotion and donations Gretzky and his family have made to this community over the years.

Rick Mannen took his seat aside the rink to watch the local Brantford Titans take to the ice. He says he wishes the hockey legend he still admires would say something to his friend, President Trump.

“He’s kind of a voice of Canada, he has been that way in the past and he is now if he chose to do that. So I really would like to see Wayne do that, but I still don’t feel any ill against Wayne just because he’s a friend of Donald Trump.”

When asked what Mannen wishes Gretzky might tell the president: “I wish he would say to Donald ‘back off and treat Canada as a partner instead of trying to take over.’”

Junior hockey coach Terry Corbin has a different take, saying Gretzky hasn’t really been a part of Brantford for a long time.

“He hasn’t lived here for how many years. I mean, I almost see him as kind of somebody with dual citizenship, but who has chosen United States of America,” says Corbin.

A city in the crosshairs

The highway leading to this gritty, working-class city bears the name of its hockey icon, but the Wayne Gretzky Parkway might as well be a free-trade expressway.

Hundreds of warehouses and manufacturing facilities dot the landscape. The city is a little more than an hour’s drive from both Toronto and Buffalo and has become a convenient crossroad for Canadian companies and US subsidiaries.

For Brantford, the recessions of the 1980s and 90s gave way to a thriving business and commuter corridor that led to substantial growth in both employment and income.

A recent Canadian Chamber of Commerce analysis found that Brantford is one of the top five cities vulnerable to American tariffs.

The city’s mayor, Kevin Davis, says some businesses here sell up to 80% of what they make in the US, but they also buy many of their raw materials from American factories. He describes Brantford as tough and resilient but he says there is no doubt tariffs will affect livelihoods.

“Our local economy is very intertwined and integrated with that in the US and not just in the auto parts industry. We have a lot of food processing here, plastics, pharmaceuticals, that is the essence of the economy here in Brantford. It’s a mutually beneficial relationship with the United States,” he says, adding that it would take the city four to 10 years to reimagine its industrial strategy if tariffs are punishing and long-lasting.

“There’ll be industries in Brantford that may shut down, they may reduce production, they may have to retool, and – for a year or two – not be producing much and employing less,” warns Davis. “That’ll happen and there will be people in our community that will suffer.”

But, he promises, the city will fight back and bounce back.

“You know, we’re nice until we’re not. And yeah, if you want a war, then it’s a war. But it’s a, it’s a totally meaningless war from my perspective. I really, frankly don’t understand it.”

Many bewildered workers and consumers in this city are already preparing by cutting back on spending and cutting out most American products.

Buying American now seems like an act of treason here. Restaurants are scratching Caesar salads from their menus – they won’t buy American romaine lettuce – and alcohol from the US, no wines from California.

“Even in our store, we get asked all the time, you know, are these products local? Have they been made in Canada?” says Ines Kowas of family-owned and operated Uniqpol, a grocery, deli and food processer in Brantford.

Before learning of the tariff threat, Uniqpol invested in a significant expansion that is set to come online in a few months.

Kowas says they’re already seeing cautious consumers cut back even on staples like groceries, afraid of the impact tariffs will have on the family budget.

“Unfortunately, it’s very difficult to absorb all these kinds of costs, so that will have to eventually be reflected in some of our prices as well,” she says.

Back rinkside at Wayne Gretzky Sports Centre, Karen Robb is in her son’s game. She wishes Gretzky would say something to the president but acknowledges, like many here, how much he and his family have already done for the Brantford community.

“I think it’s just about, you know, we don’t want anybody to get hurt,” says Robb adding that some good has come of this. “The upside is we’re thinking more Canadian. We’re starting to think a little bit more about Canada, you know, supporting our businesses.”

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Two close associates of Israeli Prime Minister Benjamin Netanyahu have been remanded in custody for three days, following their arrest on Monday by Israeli police in connection with an investigation into suspected unlawful ties between the senior aides and Qatar, a case that has become known as QatarGate.

An Israeli court on Tuesday extended the initial detention of Yonatan Urich, Netanyahu’s closest adviser, and former aide Eli Feldstein by three days, saying their release would disrupt an investigation into their suspected involvement in conducting public relations for Qatar. The judge denied the police’s original request for a nine-day detention to conduct their investigation.

In court, the judge stated that a review of the classified materials submitted indicated reasonable suspicion that an American company had contacted one of the suspects to spread negative messages about Egypt, and downplay its role in mediation efforts to release all the October 7 hostages and reach a permanent ceasefire.

Court documents show that Yonatan and Feldstein are suspected by prosecutors to have taken bribes and “worked to transfer messages to journalists in a manner that presented sympathetic articles about Qatar in the media, minimizing Egypt’s role as a fair mediator in the deal, while dictating the media agenda.”

The judge declared that a previous gag order on the proceedings had been rendered meaningless because it had been widely disregarded.

Netanyahu also gave testimony on the case to police on Monday, according to a video the prime minister released on his Telegram account. He has claimed the case is politically motivated.

“It’s a political investigation, a political hunt, that’s all this is, there’s nothing else,” Netanyahu said.

Netanyahu has also claimed the investigation is aimed at preventing him from dismissing Ronen Bar, head of the country’s internal security service Shin Bet.

The agency is reported to have recently opened an investigation into allegations that members of Netanyahu’s office inappropriately lobbied on behalf of Qatar – something his office denies.

Israeli media has recently cited Netanyahu’s attempt to disrupt an investigation into QatarGate as his reason for seeking the removal of both Bar and Attorney General Gali Baharav-Miara.

Despite naming on Monday former navy commander Vice Adm. Eli Sharvit as his pick for the next Shin Bet chief, Netanyahu’s move to dismiss the current head still faces a legal challenge.

The Shin Bet, which monitors domestic threats to Israel, conducted an internal investigation into the October 7, 2023 attacks that determined the agency had “failed in its mission” to prevent Hamas’ deadly assault and kidnapping spree. But it also blamed policies enacted by Netanyahu’s government as contributing factors.

Among them, the Shin Bet said, were Qatar’s years-long payments to Hamas. Those payments were blessed by Israel, whose government believed it was beneficial to drive a political wedge between Gaza and the West Bank.

Israeli opposition leader Yair Lapid said the arrest of two of Netanyahu’s aides “is a breach of trust, a threat to national security, and a severe harm to Israel’s credibility and standing in the world,” warning that “Netanyahu cannot absolve himself of responsibility.”

“If he knew – he is complicit in a terrible failure. If he didn’t know – he is unfit to continue serving as the Prime Minister of Israel,” Lapid said in a statement Tuesday.

Another opposition figure, Benny Gantz, also criticized Netanyahu, saying: “The more the ‘QatarGate’ investigation advances, the more determined Netanyahu becomes in his battle against the institutions responsible for the investigation. The deeper the investigation – the deeper the subversion.”

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