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The Trump administration designated several gangs and cartels, such as Tren de Aragua, MS-13 and the Sinaloa Cartel, as foreign terrorist organizations (FTOs).

Secretary of State Marco Rubio said in a public notice set to be published in the Federal Register on Thursday, that he had concluded there is a ‘sufficient factual basis’ under section 219 of the Immigration and Nationality Act to designate eight groups as FTOs.

The eight groups consist of Tren de Aragua; Mara Salvatrucha, also known as MS-13; the Sinaloa Cartel; New Generation Cartel of Jalisco; United Cartels; Northeast Cartel; Gulf Cartel; and La Nueva Familia Michoacana, or LNFM, many of which go under multiple different names.

This comes after President Donald Trump signed an executive order on his first day in office to direct the State Department and other executive agencies to move to designate cartels and other criminal groups as FTOs.

The order specifically mentioned Tren de Aragua – which is also known as ‘TdA’ – as well MS-13, as groups needing to be designated as terror organizations.

Trump gave Rubio 14 days to make policy recommendations – in consultation with the secretaries of the Treasury and Homeland Security as well as the U.S. attorney general and director of national intelligence – to make a recommendation regarding the designation of criminal groups to be designated as terrorist organizations.

A foreign terrorist designation expands the government’s ability to crack down on criminal groups operating in the U.S., allowing all government agencies, including the Department of the Treasury, to target that group from every angle. 

The order stated that these groups ‘present an unusual and extraordinary threat to the national security, foreign policy, and economy of the United States,’ and invokes the International Emergency Economic Powers Act (IEEP) to declare a national emergency to ‘deal with those threats.’

‘It is the policy of the United States to ensure the total elimination of these organizations’ presence in the United States and their ability to threaten the territory, safety, and security of the United States through their extraterritorial command-and-control structures, thereby protecting the American people and the territorial integrity of the United States,’ the order read.

Joseph Humire, executive director of the Center for a Secure Free Society, authored a report on how to dismantle TdA in 2024. He previously explained to Fox News Digital that designating these groups as foreign terrorist organizations places them ‘at the highest level’ of U.S. national security interest, meaning their funding and any organizations enabling them can be targeted as well.

‘Trump just put all of them on notice,’ Humire said. ‘This said: ‘We know you’re here; we know you’re up to no good, and we’re going to come after you.”

Fox News Digital’s Peter Pinedo contributed to this report.

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Three new national polls released on Wednesday indicate President Donald Trump’s approval ratings are edging down slightly since taking over the White House one month ago.

Forty-five percent of voters questioned in a Quinnipiac University survey said they approve of the way Trump is handling his job as president, with 49% disapproving.

That’s down from a 46%-43% approval/disapproval in a Quinnipiac poll conducted in late January, during the president’s first week back in office following his inauguration.

And a new national poll from Gallup indicated the president at 45% approval and 51% disapproval, down from 47%-48% approval/disapproval late last month.

And according to a Reuters/Ipsos national survey also released on Wednesday, the president stood at 44% approval and 51% disapproval. Trump registered at 45%-46% approval/disapproval in the previous poll by Reuters/Ipsos, which was conducted late last month during the first week of the president’s second administration.

The latest Quinnipiac poll was conducted Feb. 13-17, with Gallup in the field Feb. 3-16, and Reuters/Ipsos conducting their survey Feb. 13-18.

Recent surveys from other polling organizations indicate Trump’s approval ratings remain above water.

Trump has kept up a frenetic pace during his opening weeks back in the White House, with an avalanche of executive orders and actions. His moves not only fulfilled some of his major campaign trail promises, but also allowed the returning president to flex his executive muscles, quickly put his stamp on the federal government, take a meat cleaver to the federal workforce, and also settle some longstanding grievances.

Trump has signed nearly 70 executive orders since his inauguration, according to a count from Fox News, which far surpasses the rate of any recent presidential predecessors during their first weeks in office.

The president, never shy about advertising his accomplishments, took to social media last week to tout ‘THREE GREAT WEEKS, PERHAPS THE BEST EVER.’

And at a news conference Tuesday, Trump argued that ‘incredible things are happening in our country.’

‘I think we’ve made more progress in three weeks than they’ve made in four years,’ he added, as he appeared to point to his predecessor in the White House, former President Biden.

While Trump’s approval ratings for his second term are an improvement from his first term — he started in 2017 in negative territory and remained underwater throughout his tenure in the White House — his numbers are below where Biden began his single term in office.

Biden’s approval rating hovered in the low to mid 50s during his first six months in the White House, with his disapproval in the upper 30s to low to mid 40s. 

However, Biden’s numbers sank into negative territory in the late summer and autumn of 2021, in the wake of his much-criticized handling of the turbulent U.S. exit from Afghanistan and amid soaring inflation and a surge of migrants crossing into the U.S. along the nation’s southern border with Mexico.

Biden’s approval ratings stayed underwater throughout the rest of his presidency.

The new polls indicate a massive partisan divide over Trump’s performance.

Nine in 10 Republicans questioned in the Quinnipiac survey gave Trump a thumbs-up. But his approval dropped to 43% among independents and just 4% among Democrats.

It was a similar story in the Gallup poll.

‘Ninety-three percent of Republicans, 37% of independents and 4% of Democrats approve of Trump’s job performance overall,’ the release from Gallup highlighted.

Meanwhile, the Gallup poll noted that while Trump’s ratings have edged down, Americans’ approval of Congress has surged 12 points since early January, to 29% in their latest survey. That’s the highest approval rating for Congress in Gallup polling since May 2021.

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Sen. Ron Johnson, R-Wis., a member of the newly created Make America Healthy Again (MAHA) senatorial caucus, told Fox News Digital in an exclusive interview that one of the first hearings he wants to hold as chair of the Permanent Subcommittee on Investigations would focus on ‘the corruption of science’ within the public health system.

Johnson said he hopes the MAHA caucus will ‘restore integrity’ to the scientific community while adhering to recently confirmed Health and Human Services (HHS) Secretary Robert F. Kennedy Jr.’s other agenda items.

‘That’s just foundational, we have to do that first,’ Johnson said. ‘I think we need to give the … COVID injection injured a fair hearing.’

Created in December by Sen. Roger Marshall, R-Kansas – who is also a physician – the MAHA caucus ‘will focus on nutrition, access to affordable, high-quality-nutrient-dense foods, improving primary care, and addressing the root causes of chronic diseases,’ acting as a congressional arm for implementing RFK Jr.’s agenda.

So far, the only other members of the caucus are Republicans, but Johnson said the MAHA movement is largely nonpartisan. Other issues Johnson hopes the coalition will explore are the childhood vaccine schedule and potential theories behind the cause of autism.

‘We haven’t even been allowed to ask these questions,’ Johnson said. ‘I’d like to hold a hearing on what questions remain unanswered, what science needs to be conducted with integrity to start answering these questions.’

‘We can certainly reveal the fact that there are legitimate questions that are outstanding that the American people want answers to in a completely nonpartisan way,’ he said.

Johnson said the HHS and scientific community were ‘captured by Big Pharma’ and Dr. Anthony Fauci, former director of the National Institute of Allergy and Infectious Diseases, especially during the COVID-19 pandemic. Fauci is currently facing the ire of Republicans for unanswered questions about taxpayer-funded gain-of-function research.

He said MAHA’s goal is ‘to end that corporate capture of federal health agencies’ and ‘reinstall in federal agencies their real mission, which is on behalf of the American public.’

And a new bill he said he may introduce could address that by restoring ‘doctors to the top of the treatment pyramid’ instead of having their hands tied by associations and health groups.

‘We should have a bill, and I would call it ‘Right to Treat,’’ Johnson said. ‘Right now, they’re being crushed at the bottom of the pyramid, and the pyramid starts with people like Anthony Fauci, basically non-practicing physicians, telling doctors how to take care of their patients. That’s completely backwards. We need to re-establish doctors at the top of the treatment pyramid.’

RFK Jr. was confirmed by the Senate last week in a 52-48 vote, nearly entirely along party lines. Kennedy’s controversial hearings focused on his previous public statements about vaccines. Kennedy has been critical of ‘Big Pharma’ and ‘Big Food’ on the campaign trail during his own independent bid for the presidency and continues in the MAHA movement under Trump’s administration.

‘Our country is not going to be destroyed because we get the marginal tax rate wrong. It is going to be destroyed if we get this issue wrong,’ Kennedy said of the increase in chronic illnesses. ‘And I am in a unique position to be able to stop this epidemic.’

Since RFK Jr.’s swearing-in, Trump has issued sweeping firings across several federal departments, including HHS, leading to a protest led by federal employees outside HHS in Washington, D.C., on Friday.

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– Vice President JD Vance is expected to spotlight President Donald Trump’s avalanche of activity since returning to the White House a month ago, as he kicks off the Conservative Political Action Conference, better known by its acronym CPAC.

Vance is no stranger to CPAC, but on Thursday morning at the opening session at National Harbor, Maryland, just outside the nation’s capital, he’ll address the confab for the first time since his inauguration last month as Vice President of the United States.

‘The Vice President is expected to emphasize the historic rate of achievement during President Trump’s first month in office,’ a source familiar shared first with Fox News ahead of Vance’s CPAC appearance.

According to the source, the vice president is expected to focus on the Trump/Vance administration’s efforts towards ‘securing the homeland and deporting violent illegal immigrants, unleashing American energy & fueling our economy, protecting American workers & promoting domestic manufacturing,’ and ‘re-establishing American strength at home & abroad.’

The vice president will make his points as he takes part in a fireside chat with Mercedes Schlapp, the veteran Republican political and communications strategist who is a senior fellow at the American Conservative Union, the group that hosts CPAC.

Vance has been a regular at the conference in recent years, dating back to his successful 2022 campaign for the Senate in Ohio. And last October, as he crisscrossed the national campaign trail as Donald Trump’s 2024 running mate, Vance also spoke at a CPAC-hosted townhall in battleground Arizona.

CPAC, which dates back to 1974, is the nation’s oldest and largest annual gathering of conservative leaders and activists. In the years since Trump first won the White House in 2016, it has been dominated by legions of MAGA loyalists and America First disciples who hold immense sway over the GOP.

Vance, who served two years in the Senate before being elected vice president, has been considered a key player in helping the GOP-controlled chamber confirm Trump’s Cabinet nominees at a brisk pace.

And Vance made major headlines earlier this month at the Munich Security Conference in Germany, when he used his first major speech as vice president to deliver a blistering address directed at Europe’s political class.

Trump’s naming last summer of Vance – a former venture capitalist and the author of the bestselling memoir, ‘Hillbilly Elegy,’ before running for elective office – as his running was seen as a sign that the now 40-year-old politician was the heir apparent to Trump and his movement.

Trump praised Vance in a recent interview with Fox News’ Bret Baier on ‘Special Report’ for ‘doing a fantastic job,’

But asked by Baier if he viewed Vance as his successor and the Republican nominee in 2028, the term-limited Trump said, ‘No, but he’s very capable.’

‘It’s too early. We’re just starting,’ Trump added.

Questions about 2028 may be hanging over Vance at CPAC, which has long held a closely watched GOP presidential nomination straw poll.

Vance, in an interview earlier this month with FOX Business’ Maria Bartiromo on ‘Sunday Morning Futures,’ was asked about the next White House race.

‘We’ll see what happens come 2028, but the way I think about this is the best thing for my future is actually the best thing for the American people, which is that we do a really good job over the next three and a half years,’ the vice president said.

Vance noted that ‘we’ll cross that political bridge when we come to it. I’m not thinking about running for president. I’m thinking about doing a good job for the American people and I think the best way to do that is to make sure that President Trump is a success.’

CPAC announced on Wednesday night what was widely expected, that Trump will close out the conference with a Saturday address, where he’ll likely take a victory lap for his convincing 2024 presidential election victory, which cemented his massive grip over the Republican Party.

The president, long a major draw at CPAC, returns in triumph thanks to his recapturing of the White House, along with the GOP’s flipping the Senate majority from blue to red, and the party’s successful defense of their fragile control of the House.

Trump has been a regular at CPAC since 2011, since the then business mogul and reality TV star gave his first speech at the confab, in what would be an appetizer for his first White House campaign four years later.

Trump used his 2011 speech to tease a potential 2012 presidential run that never materialized, telling the crowd that if he did run, ‘our country will be great again.’

‘CPAC is where he developed his antennae. He appeared for several years while he was the host of ‘The Apprentice,” former longtime CPAC communications director Ian Walters noted. ‘He learned how to arouse the crowd, how to toss red meat.’

And Trump, at an extreme political low point after leaving the White House in January 2021 following the Jan. 6 attack on the U.S. Capitol by supporters aiming to upend congressional certification of former President Biden’s 2020 election victory, gave his first post-presidency speech at CPAC.

Walters told Fox News that the address, where Trump teased a 2024 White House run, ‘provided him a reliable and predictable opportunity with an audience largely of his supporters.’

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President Trump signed an executive order on Wednesday aimed at eliminating a handful of federal advisory committees. 

The order targets the Presidio Trust, the Inter-American Foundation, the United States African Development Foundation and the United States Institute of Peace – all of which have received federal funding. 

It comes as the president has been working along with Elon Musk and the Department of Government Efficiency, or DOGE, to aggressively reduce the size of the federal government and minimize government waste and abuse to reduce inflation.

Cutting these governmental entities and federal advisory committees will save taxpayer dollars, reduce unnecessary government spending, and streamline government priorities, according to Trump’s administration.

The named organizations were given 14 days to submit reports to the Director of the Office of Management and Budget (OMB Director) confirming that they are compliant and to give an explanation if any part of their government entity is required and to what extent.

In addition, the Administrator of USAID was asked to terminate the Advisory Committee on Voluntary Foreign Aid. The Director of the Bureau of Consumer Financial Protection will have to terminate the Academic Research Council and the Credit Union Advisory Council. The FDIC Board will be required to terminate the Community Bank Advisory Council. The Secretary of Health and Human Services has been asked to terminate the Secretary’s Advisory Committee on Long COVID and the Administrator of CMS has to terminate the Health Equity Advisory Committee.

The newly signed executive order coincides with one Trump signed Tuesday instructing DOGE to coordinate with federal agencies and execute massive cuts in federal government staffing numbers.  

That order instructed DOGE and federal agencies to work together to ‘significantly’ shrink the size of the federal government and limit hiring new employees, according to a White House fact sheet. Specifically, agencies must not hire more than one employee for every four that leave their federal post. 

Agencies will also be instructed to ‘undertake plans for large-scale reductions in force’ and evaluate ways to eliminate or combine agency functions that aren’t legally required.

Trump is also requiring that within 30 days of the order, the President’s assistants for National Security Affairs, Economic Policy, and Domestic Policy identify and submit a list of additional committees and boards for termination.

The Trump administration stated that the American people elected President Trump to drain the swamp and end ineffective government programs that empower government without achieving measurable results.

Trump also voiced he wants to provide voters what they want – to tackle ‘all of this ‘horrible stuff going on’ – and told reporters that he hoped the court system would cooperate. 

‘I hope that the court system is going to allow us to do what we have to do,’ Trump said, adding that he would always abide by a court’s ruling but will be prepared to appeal.

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A law firm that represents Tesla and Elon Musk has written proposed legislation that would alter Delaware corporate law, according to a person directly familiar with the drafting of the bill.

The proposed legislation, drafted by Richards, Layton & Finger, or RLF, would amend Delaware General Corporation Law, and if adopted, could pave the way for the reinstatement of Musk’s 2018 CEO pay package at Tesla, worth tens of billions of dollars in options.

RLF confirmed their involvement to CNBC.

“Statutory changes are necessary to restore the core principles that have been the hallmark of Delaware for over a century and ensure that Delaware remains the preeminent jurisdiction for incorporation,” Lisa Schmidt, president of RLF, said in a statement.

The bill was introduced in the Delaware General Assembly on Monday and would require approval by the state’s two chambers as well as Gov. Matt Meyer before it could become law.

The pay package Tesla granted to Musk in 2018 was the largest CEO compensation plan in public corporate history, but the Delaware Court of Chancery in early 2024 ordered it to be rescinded.

In her ruling, Chancellor Kathaleen McCormick wrote that the pay plan was inappropriately set by Tesla’s board, which was controlled by Musk, and that it was approved by shareholders who were misled by Tesla’s proxy materials before they were asked to vote on it.

Under the proposed legislation, Musk might no longer be considered a “controller” of Tesla, said Brian JM Quinn, a Boston College Law professor. Transactions that involve self-dealing with controllers or directors would be subject to less review than they are now, Quinn said. Those transactions range from going-private deals, to mergers and acquisitions, to board and executive compensation decisions.

“The real role of corporate law is to protect minority investors,” Quinn said. “With this bill, the legislature is saying, ‘Now, you know what? Protect them less.’”

The proposed legislation would also limit the kinds of documents that minority stakeholders are able to obtain through “books and records” inspection requests, Quinn said. Those stakeholders would be limited to formal items such as a certificate of incorporation or minutes of stockholder meetings but they’d lose access to informal communications such as emails or other messages between board members and executives, Quinn said. 

After the Court of Chancery’s ruling last year, Musk started a campaign to persuade companies not to incorporate in Delaware and moved the site of incorporation for his businesses out of the state. He has aimed his ire at McCormick with repeated and disparaging posts about her on X, his social network.

Other prominent executives, including Coinbase CEO Brian Armstrong and Bill Ackman of Pershing Square, have also criticized the Delaware judiciary. 

“Delaware has taken some heat for supposedly being too hard on controller transactions,” said Renee Zaytsev, partner at Boies Schiller and co-chair of the firm’s securities and shareholder dispute practice. 

“These amendments seem to be a course correction that would make it significantly easier for boards and controllers to avoid judicial scrutiny of their transactions,” she said.

Tesla and Musk did not respond to requests for comment.

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KFC is leaving Kentucky.

The fried chicken chain’s U.S. headquarters will move from Louisville, Kentucky, to Plano, Texas, owner Yum Brands said Tuesday.

About 100 KFC U.S. employees will be required to relocate over the next six months.

The relocation is part of Yum’s broader plan to have two corporate headquarters: one in Plano, the other in Irvine, California. KFC and Pizza Hut’s global teams are already based in Plano, while Taco Bell and the Habit Burger & Grill’s teams are located in Irvine.

Additionally, Yum’s U.S. remote workforce, roughly 90 workers, will also be asked to move to the campus where their work is based.

But Yum isn’t entirely abandoning Kentucky. The company and the KFC Foundation plan to maintain corporate offices in Louisville. Plus, KFC still plans to build a new flagship restaurant in its former hometown.

Since the Covid-19 pandemic, many employers have been rethinking the location of their corporate headquarters, often spurred to move because of lower taxes and changes to office space needs due to the hybrid or remote workforce. With its business-friendly policies, Texas has been the most popular relocation choice, according to a 2023 report from CBRE.

In 2020, Yum rival Papa Johns moved its headquarters from Louisville to Atlanta. It later canceled plans to sell its old headquarters, instead opting to hold on to the building for the corporate workers who stayed in Louisville.

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Argentine President Javier Milei is facing withering criticism, including some calls for impeachment, after promoting a new cryptocurrency on his social media account.

In a since-deleted post from his personal account on X on Feb. 14, Milei shared a link to a site where users could purchase a cryptocurrency called $LIBRA, a coin attached to a new initiative called Project Libertad, whose website indicates funds from the coin launch were designed to support Argentine businesses. 

In his post, Milei indicated the coin and the project would help the country’s economy and small businesses. 

Soon after launching, the coin’s price rose from about $0.22 to more than $5. Yet within an hour of the launch, buyers began to notice sales from early purchasers, and the price tanked some 70%.  

According to crypto analytics firm LookOnChain, eight digital wallets linked to early trading of the coin cashed out a total of $107 million, while data reported by crypto news site ICOBench showed some 60 individual traders each lost more than $500,000, while 24 traders lost at least $1 million.     

Today, LIBRA coin is worth about $0.30 according to CoinMarketCap.com.

The timeline of events has led to accusations on social media that the coin’s developers, or those with early awareness of the project, executed a “rug pull” on later buyers, to whom they knew they could sell at a higher price. 

Representatives for the project did not respond to a request for comment.

The situation has drawn some parallels with President Donald Trump’s promotion of a cryptocurrency just prior to taking office; that coin, TRUMP, has fallen in value by some 80% to about $16 from its immediate post-launch high of nearly $78. 

However, while early backers of TRUMP coin also saw large windfalls, the project was more transparent about its ownership structure.   

In a post on X, Hayden Davis, an American, denied accusations of wrongdoing in launching LIBRA and accused Milei himself of reneging on the project. 

“It is crucial to recognize that memecoin investments are driven by trust and endorsement,” Davis wrote. “When Milei and his team deleted their posts, investors who had purchased the token based on their trust in his endorsement felt betrayed. This led to a wave of panic selling, further exacerbating the situation. The sudden loss of confidence had a catastrophic impact on the token’s market stability.”

Davis did not respond to a request for additional comment. 

On Saturday, Milei’s official account posted a lengthy description of what had occurred, stating that Milei himself has since invoked Argentina’s anti-corruption investigator to look into the matter, including the president’s own involvement.

In a television interview Monday, Milei admitted he had likely erred in promoting the coin.

“I’m a techno-optimist . . . and this was proposed to me as an instrument to help fund Argentine projects,” he said according to the Financial Times. “It’s true that in trying to help out those Argentines, I took a slap in the face.”  

His office said that while he had met twice with representatives of the project, he was never involved in its development.

“The most interesting lesson is that . . . I need to put up more filters, it can’t be so easy for people to reach me,” Milei said in the interview. 

While some analysts say getting enough votes to pass impeachment articles may be unlikely, Milei’s opposition is already pouncing on the incident, with one coalition calling it “a scandal without precedent” and another group for the creation of an independent commission, according to The New York Times.

Milei was the first foreign leader to meet Trump after the November election, and has developed what some have called a “bromance” with Elon Musk. Milei pioneered a new government agency, the Ministry of Deregulation and State Transformation, last year that has parallels with the Department of Government Efficiency Musk has spearheaded.   

Milei took office in December 2023 promising to tackle his country’s longtime inflation woes. Although some progress has been made, the country’s poverty rate has also increased.

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Coca-Cola is launching a prebiotic soda brand called Simply Pop, taking on upstarts Olipop and Poppi.

Starting in late February, consumers on the West Coast and in the Southeast will be able to try Coke’s iteration of the trendy drink.

Soda consumption has broadly fallen in the U.S. over the last two decades, hurt by health concerns and an increase in alternatives on the market, from cold brew to energy drinks to water. But in the last five years, sodas containing prebiotics have taken off, thanks to industry newcomers Olipop and Poppi.

Olipop recently raised $50 million at a valuation of $1.85 billion, the company announced Wednesday. And Poppi made its second straight Super Bowl appearance in this year’s game, shelling out up to $8 million to reach the game’s record audience.

Digestive health soft drinks have grown from a $197 million category in the U.S. in 2020 to one of roughly $440 million in 2024, according to Euromonitor International data. Still, it’s a fraction of the overall soda market, which is worth billions of dollars.

Simply Pop’s first product lineup leans fruity, in a nod to Coke’s Simply juice brand. Flavors include pineapple mango, lime, strawberry, fruit punch and citrus punch.

“We went out and really listened to consumers. They love this space, they’re really looking for stuff that tastes good, and that’s something we know how to deliver on at Simply and at Coke,” said Becca Kerr, CEO of Coke’s North American nutrition unit, which includes its Simply and Fairlife brands.

Simply Pop drinks have no added sugar and contain 25% to 30% real fruit juice, the company said. They also contain vitamin C and zinc, which can boost the immune system.

They also have six grams of prebiotic fiber — triple Poppi’s fiber content but less than Olipop’s nine grams.

Prebiotics have taken off thanks to claims that they can boost “gut health” by helping beneficial bacteria grow in the gut. Their health benefits haven’t been conclusively proven.

“We do see that there tends to be an appetite for these type of products with younger consumers, like millennial and Gen Z,” Kerr said. “We see an interest in these types of products from multicultural consumers.”

But health claims can prompt pushback. Poppi is in settlement talks over a lawsuit filed in late May that challenges the company’s marketing, arguing that Poppi’s products are not as healthy for the gut as advertised.

Coke has had the prebiotic soda category on its radar for several years, according to Kerr. Olipop CEO and co-founder Ben Goodwin told CNBC in 2023 that both Coke and PepsiCo had already approached the company about a potential sale. Pepsi is reported to be planning its own prebiotic soda launch in 2025.

While it’s a newcomer to the segment, Coke has some obvious advantages: more than 100 years dominating the soda category, marketing and distribution muscle, and $47 billion in revenue in 2024 — compared with the more than $400 million in sales that Olipop netted in 2024.

Still, Coke has failed before when trying to chase a drink trend. It pulled its Coke Spiced flavor off the shelves in 2024 just months after declaring it a permanent addition. And in 2023, it slashed distribution of its Aha sparkling water brand after the product failed to take off with consumers.

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For decades, popcorn has been a staple of the movie theater experience and exhibitors’ bottom lines. Now, the receptacle it comes in is becoming just as important.

As recently as three years ago, AMC Entertainment didn’t sell any merchandise. Last year it hawked novelty popcorn buckets, drink sippers and T-shirts to the tune of about $65 million in revenue.

“It started with us in a big way with our own movie, ‘Taylor Swift: The Eras Tour,’ that we released in October of 2023 and we sold just an incredible number of popcorn buckets,” said AMC CEO Adam Aron. “That sparked us to do it almost all the time … just literally every month.”

Other theater chains like Cinemark, Marcus, Regal and B&B Theatres have also embraced popcorn buckets, using these specialty items to drive concession purchases, create a sense of urgency to see big movies on opening weekend and add value to the theatrical experience.

“Post-Covid, we realized that the eventizing of cinema has never really been as important as it is now,” said Paul Farnsworth, executive director of communication and content at B&B Theatres. “We recognized during that time that the greatest casualty for our industry was people just fell out of the habit of going to movies.”

Hollywood production issues led to fewer theatrical releases and smaller ticket sales in 2024, with box office receipts down 3.4% from 2023 to $8.74 billion. Farnsworth noted that unique popcorn buckets can add value to a customer’s trip to the movies and creates a memory of the trip that can be taken home, propped up on a display shelf or repurposed for movie nights in.

“It is very good for the bottom line,” he said. “The big value for us is that people come in and there’s these fun things they get to take home and they’re taking pictures with them in the theater. There’s immense value in that.”

For Cinemark, the proof of concept came with the release of “Scream VI” in 2023.

“We made a ‘Scream’ popcorn bucket and it completely caught us by surprise,” said Sean Gamble, CEO of Cinemark. “This thing just had this huge uptake. We sold out of the thing immediately and we were basically selling them to people online afterwards.”

Commemorative popcorn buckets have long been a part of theme park merchandising, driving revenue of the likes of Disney and Universal both domestically and internationally. However, U.S.-based movie theaters were late to adopt the trend.

Marketing and merchandise company Zinc has been designing and manufacturing branded popcorn buckets and drink sippers for over a decade internationally, but turned its attention stateside in 2016.

“Theaters were reticent because the cups didn’t fit in the holders,” said Rod Mason, vice president of business development at Zinc Group, one of the biggest players in the premium popcorn space.

A shift came in 2019 with an R2-D2 popcorn bucket created for “Star Wars: The Rise of Skywalker,” Mason said.

“AMC took a punt on it,” he explained. “They took multiple tens of thousands of pieces. They sold through it in about three or four days at an incredibly high price. Nothing like that had ever been done before, and it was like ‘OK, well, this works.’”

A revamped version of the droid popcorn bucket was re-released for the 25th anniversary screenings of “Star Wars: Episode 1 — A Phantom Menace.”

The popcorn bucket and drink cup combo sold for $49.99.

However, the true watershed moment for the niche market came nearly five years later with a now-infamous popcorn bucket in honor of “Dune: Part Two,” released in last March. The bucket was modeled after the sandworms featured in the film but inspired crude comparisons to an adult product.

“The beauty of the ‘Dune’ bucket was it just wasn’t intended to be viral,” Mason said.

The $24.99 bucket sold out and found momentum on secondary markets. Receipts from eBay show these popcorn buckets sold for between $50 and $210 apiece on the reseller site.

“The popularity of the popcorn buckets on social media combined with the perception of limited supply of the popcorn buckets leads to a feeling of ‘fear of missing out’ among consumers who are driven to buy the buckets when [they] see them available,” said Lindsay Brookshier, content director at online Disney guide MickeyVist.com.

The “Dune” bucket inspired “Deadpool & Wolverine” actor and producer Ryan Reynolds to design a cheeky popcorn bucket for the release of his film.

“Years from now they will look back at 2024 as when the War of the Popcorn Buckets began,” Reynolds wrote on X to promote the concession container, which was shaped like Wolverine’s head with its mouth wide open to house the popcorn.

The $29.99 bucket was exclusively available at AMC and was released the same weekend as San Diego Comic-Con and the “Deadpool & Wolverine” film release.

Studios and theaters have been more proactive about working with companies like Zinc to create unique popcorn buckets for moviegoers.

“It’s a very competitive business,” said Mason. “Everyone is trying to outdo, and not just the companies like us, but also the companies that are buying it. They’re trying to make sure that they have the coolest item … that competition has been magnified over the last 12 months because there’s so many eyes on this segment of the business.”

And the movie industry is about to have an influx of blockbuster titles now that production delays from the pandemic and dual Hollywood strikes are in the rearview mirror.

Following “Captain America: Brave New World,” which debuted Friday, the 2025 calendar has “Thunderbolts*,” ” Mission: Impossible: The Final Reckoning,” “How to Train Your Dragon,” “Jurassic World Rebirth,” “Superman,” “Fantastic Four: First Steps,” “Wicked: For Good,” “Zootopia 2,” and “Avatar: Fire and Ash.”

And 2026 has equally promising tie-ins for popcorn buckets with a “Super Mario Bros.” sequel, “Avengers: Doomsday,” “The Mandalorian and Grogu,” “Toy Story 5,” “Supergirl: Woman of Tomorrow,” “Minions 3,” “Hunger Games: Sunrise on the Reaping,” “Ice Age 6″ and “Shrek 5.”

“We’ve missed out on a couple,” B&B’s Farnsworth said. “We didn’t have that crazy ‘Dune’ one. But that was kind of one of the hinge points for us. It was like, ‘Alright, we really have to pay attention.’”

B&B, the fifth-largest cinema chain in America with 58 locations, still has to be very intentional about which products it offers and how many it purchases. Films like “Wicked,” with a massive built-in audience craving merchandise, are a safer bet. But theaters have a very short window to sell the specialty items.

“Unlike our normal popcorn bags, which are evergreen, if you don’t sell the [product], you’re probably not going to sell them a month after the movie,” Farnsworth said.

Meanwhile, AMC is investing more heavily.

“One of the big things that we’re doing in 2025 is we’re significantly increasing the quantities,” Aron said, noting that AMC was already placing orders for 100,000 units or more. “We’re buying, because there’s no need for us to sell out on opening day. There’s plenty of people coming to see that movie for weeks and weeks.”

Disclosure: Comcast is the parent company of NBCUniversal and CNBC.

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