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Now that President Donald J. Trump has returned to the White House, what valuable insights can we take from his unprecedented political journey to improve our own lives? 

While countless political analyses have explored the astonishing nature of his comeback, what stands out most is the sheer magnitude of obstacles he overcame to reclaim the presidency. While many of us navigate life moving back and forth, Trump’s unwavering resolve has consistently propelled him forward. He’s refused to be deterred by setbacks. 

If you’re seeking inspiration for personal success, there’s much to learn from his resilience. Here are four major challenges he conquered and how you can apply these lessons to elevate your own life in the coming year.

Even When the World Is Against You…

For most people, a single lawsuit would be enough to cause sleepless nights. Now imagine being embroiled in multiple high-stakes legal battles simultaneously. 

President Trump faced four major cases at once: the federal January 6th case, the Georgia election case, the classified documents case, and the Manhattan hush money case. Each case drained resources – time, energy and money – but more significantly, any one of them could have derailed his focus from his ultimate mission. 

Whether these cases had legitimacy is irrelevant; the key takeaway is that focus triumphs over sheer brilliance. In moments of adversity, you must discern whether you are facing a genuine crisis or merely an inconvenience. Trump demonstrated to the nation that an unrelenting focus on the bigger picture can lead to victory.

Enemies Can Become Allies – Even Big Tech

Who could have imagined a scenario in which Elon Musk, Mark Zuckerberg, Jeff Bezos and Tim Cook would be seated together at a presidential inauguration? True leadership hinges on the ability to recognize and leverage strategic opportunities. At one point, Mark Zuckerberg believed he had aligned himself with the Biden administration by condemning Trump’s stance on immigration and other liberal issues. However, when Biden accused Facebook of ‘killing people’ for not fully submitting to government-mandated content moderation, the tables turned. 

Through sheer influence, Trump managed to bring the tech titans to his side – an industry that once vilified him. But beyond politics, the presence of these executives at his inauguration signaled something even greater: a unified front in technological supremacy, sending a powerful message to China and the world that America will not be overtaken in innovation.

So What If People Don’t Like You?

As Donald Trump prepared for his second inauguration, his approval ratings remained in a precarious position, teetering on the edge of turning positive for the first time. According to FiveThirtyEight’s tracker, his approval rating had narrowed significantly from an unfavorable margin of 8.6 points on Election Day to nearly neutral in early January.

Trump embodies the archetype of the boss many of us have encountered—one whose management style, communication or leadership tactics may not always be well received. However, what remains undeniable is his ability to execute and deliver results.

As Trump left office in 2021, his approval rating stood at a dismal 34%, the lowest of his presidency. His overall approval average was four points lower than any of his predecessors in Gallup’s polling history. Yet, despite all this, the electorate overwhelmingly reinstated him because they recognized his ability to address key national concerns – securing the border, revitalizing the economy and ensuring public safety.

Do Celebrity Endorsements Even Matter Anymore?

In a world where cultural icons like Beyoncé, Taylor Swift and Oprah publicly endorse a candidate, conventional wisdom would suggest an easy path to victory for their chosen side. In addition, raising a billion dollars should theoretically provide the financial firepower necessary to outmaneuver an opponent. 

Yet, despite 90% of mainstream media, Hollywood elites and the entertainment industry aligning against him, Trump remained undeterred.

Many individuals believe that success is determined by having the ‘right connections’ – a prestigious endorsement, an influential mentor, or a well-connected network. 

However, Trump’s triumph proves that external validation is not the deciding factor. Whether in school, at work or in politics, personal success is not dictated by who endorses you but by how the people – your audience, clients or colleagues – ultimately respond to your efforts.

Four More Years

The biggest question now isn’t what President Trump will do with his renewed presidency – it’s what lessons you can extract from his historic return to power and how you can apply them to your own ambitions. 

Throughout a relentless political storm, Trump exemplified the power of persistence, demonstrating that hard work and resilience yield results. He proved that no challenge is insurmountable, no setback too significant, and no opposition too powerful if you remain committed to your goals.

Now, the challenge is yours. Take these lessons, harness your determination and make the next four years your most successful yet.

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President Donald Trump’s re-entrance into the White House has meant the complete overturning of Biden administration policies, the withdrawal of major international agreements and uncertainty that has left international partners waiting to see where they stand in the pecking order as some manage damage control while others vie for a seat at the table.

Trump’s actions came as no surprise this time around as the 47th president enters his second term. But what it means in terms of geopolitics remains unclear as adversaries and allies alike watch to see how these next four years will play out. 

WHO’S IN

Trump met with Meloni, leader of the conservative Brothers of Italy party, at his Mar-a-Lago residence earlier this month. The Italian leader, who has already voiced her support for Trump’s position on international issues like increasing NATO defense spending, attended Trump’s inauguration on Monday. According to reports this week, she has been deemed the ‘Trump whisperer’ and the ‘preferred interlocutor in the EU’ – a particularly important relationship amid concern that Trump could start a trade war with Europe.

A long-time ally of Trump, Orban championed his return to the Oval Office this month and reportedly declared that with Trump in office he could launch the ‘second phase of the offensive that aims to occupy Brussels,’ which he claimed is ‘occupied by a left-liberal oligarchy.’ Orban, though invited, did not attend the inauguration due to a scheduling conflict. 

Once hailed by Trump as the leader to ‘make Argentina great again,’ Milei is looking to expand relations with the U.S. On Wednesday during the Davos World Economic Forum, he told Bloomberg he may be willing to leave the more than 30-year-old Mercosur trade bloc founded by Argentina, Brazil, Paraguay and Uruguay in 1991, if it means securing a new trade deal with the U.S.

 India is also scrambling to secure a trade deal with the U.S. amid concerns over international tariffs. Despite improved ties between India and China, and a meeting between Modi and Chinese President Xi Jinping in Russia last year, Reuters reported on Wednesday that Modi is looking to back off its reliance on Beijing – its largest trading partner – and instead lean in on relations with Washington. Modi is looking to meet with Trump in February. 

Trump and Netanyahu maintained a strong relationship during the president’s first term, and a similar dynamic is expected to remain during Trump’s second term. Netanyahu on Monday released a video message congratulating Trump on his inauguration and said that ‘the best days of our alliance are yet to come.’ He also thanked Trump for the role his administration played in helping to broker a ceasefire between Israel and Hamas, which initiated the return of the hostages still held in Gaza. 

WHO’S TOEING THE LINE

 The U.S.-U.K. partnership has often been described as a ‘special relationship,’ and London has long been one of Washington’s closest allies. But the ties between the U.S. and U.K. will be tested as Trump faces Labour leader Keir Starmer, who has previously been critical of Trump. 

Starmer, in 2023, condemned the U.K.’s Conservative party for ‘behave[ing] more and more like Donald Trump’ rather than embodying the values championed by Winston Churchill. 

‘They look at the politics of America and want to bring that here,’ he said. ‘Is there anybody in the government now who feels a sense of obligation to anything other than their own self-interest? To democracy, the rule of law, serving our country?’ 

‘It’s all woke, woke, woke. Wedge, wedge, wedge. Divide, divide, divide,’ he added.

Starmer has since pledged to work with Trump and to ensure the ‘special relationship’ endures, though he is expected to face a tough road.

 The leader of the U.S.’s oldest ally is the only remaining European leader on the United Nations Security Council who was in office alongside Trump during his first term. Trump and Macron often butted heads during Trump’s first term and, despite an invitation to the reopening of Notre Dame Cathedral in December, reports indicate this time will likely be no different. 

While Macron was among the first to congratulate Trump on his second presidential victory, he also issued multiple statements of warning this week, first when he said that now is the time for a ‘European strategic wake-up call,’ emphasizing the need to lessen reliance on the U.S. for defense. 

The second warning came on Wednesday when it said ‘it is necessary more than ever for Europeans . . . to play their role of consolidating a united, strong and sovereign Europe’ as it stares down stiff tariffs vowed by Trump. 

 Scholz’s predecessor, Angela Merkel, often went head-to-head with Trump and reportedly believed that the U.S. president specifically had it out for Germany during his first term. Scholz, who leads the left-leaning Social Democrats, appears to be following in a similar no-nonsense approach when it comes to the second Trump administration and on Wednesday made it clear that Trump ‘will be, and so much is already clear, a challenge.’ 

Speaking alongside Macron on Wednesday, Scholz pledged to stand united with his European allies and said, ‘Our position is clear. Europe is a big economic power with around 450 million citizens. We are strong, we stand together. Europe will not duck and hide but will be a constructive and self-confident partner.’

Trump has made clear that the EU is in his crosshairs, telling reporters this week, ‘The European Union is very, very bad to us.’ But President of the European Commission Ursula von der Leyen made clear this week she is ready to work with the new U.S. president.

‘No other economies in the world are as integrated as we are,’ she said, noting that the trade volumes between the U.S. and Europe account for 30% of all trade globally, reported Reuters. ‘Our first priority will be to engage early, discuss common interests and be ready to negotiate.’

She made clear that the EU will not be bullied by Trump and said, ‘We will be pragmatic, but we will always stand by our principles. To protect our interests and uphold our values – that is the European way.’

EU feelings toward Trump appear fairly divided as the EU’s top diplomat, Kaja Kallas, has backed Trump’s push to increase defense spending across the board in Europe. Right-wing Danish member of the European Parliament Anders Vistisen addressed Trump’s stated desire to acquire Greenland and in a public message did not mince words.

‘Dear President Trump, listen very carefully: Greenland has been part of the Danish kingdom for 800 years. It is an integrated part of our country. It is not for sale,’ Vistisen said. ‘Let me put it in words you might understand. Mr. Trump, f*** off!’

 Following a series of dramatic reports and resignations relating to Trudeau’s handling of Trump after he was newly elected and claimed that Canada should be the U.S.’s 51st state, Trudeau resigned from the top job this month.

It remains unclear who will replace Trudeau in a March 9 election, within his Liberal Party ahead of the general election later this year, where the party is expected to lose to the country’s Conservatives.

Trudeau has said, ‘There isn’t a snowball’s chance in hell that Canada would become part of the United States,’ and government officials across the board are bracing for a trade war with the U.S. after Trump threatened to levy 25% tariffs on Canada, starting Feb. 1. 

Canadian Foreign Minister Mélanie Joly said this week that Ottawa ‘will continue to work on preventing tariffs’ but said that officials are also ‘working on retaliation.’ 

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In the final hours of his term, President Joe Biden negotiated a prisoner exchange with the Taliban that released U.S. citizens Ryan Corbett and William Wallace McKenty from Taliban custody. 

Not included in the deal, however, were U.S. citizens George Glezmann and Mahmood Habibi.

On Saturday, Secretary of State Marco Rubio posted on X that he was ‘just hearing’ of the detentions of additional Americans by the Taliban. 

‘If this is true, we will have to immediately place a VERY BIG bounty on their top leaders, maybe even bigger than the one we had on Bin Laden,’ Rubio wrote.

Dennis Fitzpatrick, who is coordinating efforts outside the U.S. government for Glezmann’s release, claimed Glezmann was ‘never a serious priority for the Biden White House.’ 

‘President Biden and [former National Security Advisor] Jake Sullivan decided to leave George Glezmann in Kabul for no good reason,’ Fitzpatrick told Fox News Digital. ‘We are confident that President Trump’s clear-eyed leadership will secure George’s release to his family.’

Fitzpatrick added that 66-year-old Glezmann is ‘a totally innocent man’ who was ‘a hard-working, blue-collar airline mechanic before he was wrongfully detained. He doesn’t deserve to be used as a pawn.’

Glezmann has been in detention since Dec. 5, 2022, when he was traveling to Afghanistan to ‘explore the cultural landscape and rich history of the country’ according to a Senate resolution from July 2024 calling for his immediate release. 

The resolution states that Glezmann’s mental and physical condition were deteriorating as a result of his detention in a nine-foot square underground cell. He has only been allowed limited calls to family and has experienced ‘facial tumors, hypertension, severe malnutrition, and other medical conditions’ as a result of his detention.

While the Taliban admit to holding Glezmann in custody, they insist they do not hold Mahmood Habibi. 

Habibi’s brother Ahmad told Fox News Digital the family ‘know[s] that my brother is still in Taliban custody. I can’t share too much about that because we don’t want to put him or others at risk. But anyone accepting the Taliban’s hollow suggestions that they do not have him is falling for their lies.

‘We have multiple witnesses to his arrest by the [General Directorate of Intelligence (GDI)]. We have multiple witnesses who were held with him at GDI headquarters. The Taliban has always claimed they don’t have him and don’t know who he is. How do they explain the obvious contradictions to this?’

Ahmad also claimed the family ‘know[s] that the U.S. government has technical evidence that Mahmood was in GDI custody long after his arrest.’ 

He alleges the Biden National Security Council ‘micromanaged the State Department’s effort to secure my brother’s release’ and ‘blocked [the State Department] from using the data in their discussions with the Taliban, even though we told them that it would have directly confronted the Taliban’s claims that they never heard of my brother.’ 

Neither the State Department nor the National Security Council responded to Fox News Digital’s requests for confirmation of Ahmad’s claims.

Fox News Digital also reached out to Taliban spokespersons Zabihullah Mujahid and Suhail Shaheen about Habibi’s detention and asked Mujahid what happened to Habibi after he was arrested by the GDI. Mujahid did not respond. Shaheen directed Fox News Digital to reach out to the GDI and claimed no knowledge of the situation.  

The Taliban have long sought the release of Guantanamo Bay detainee and al Qaeda facilitator Muhammad Rahim in exchange for the Americans they admitted were in their prisons. Ahmad Habibi told CBS News President Biden assured him in a Jan. 12 phone call that the U.S. would not release Rahim unless the Taliban released Habibi.

Former Principal Deputy Special Presidential Envoy for Hostage Affairs Hugh Dugan told Fox News Digital the Trump administration could pursue multiple ‘lines of effort’ to secure the release of Glezmann and Habibi. 

Dugan said this could involve ‘outright rescue by the military’ at one level or continued ‘subtle diplomacy in the background.’  

Dugan said he recognized that ‘to say we’re doing everything we can … is not satisfying to a family member, frankly, or anybody, and they want to hear that you’re continuing to identify what might have eluded us all along, or that there’s a crack in the horizon that’s opening. 

‘And we need to realize that that might be another step in our path to recovery and a line of effort has to be amended to accommodate new realities at any given moment.’

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The CIA has changed its assessment on the origins of the COVID-19 pandemic, now favoring the lab leak theory. Under its new director, John Ratcliffe, the agency released an assessment on the origins of COVID-19.

The review was ordered by former President Joe Biden’s National Security Advisor Jake Sullivan toward the end of Biden’s time in office. 

Analysts made the assessment with ‘low confidence’ despite former CIA director Bill Burns, who remained agnostic on the origins, telling the agency it needed to look at the existing evidence again and come down on one side or the other.

The agency has maintained for years it did not have enough intelligence to conclude whether COVID originated in a lab or a wet market in Wuhan, China. Despite the new assessment favoring a lab leak, there was no indication of new evidence.

‘CIA assesses with low confidence that a research-related origin of the COVID-19 pandemic is more likely than a natural origin based on the available body of reporting. CIA continues to assess that both research-related and natural origin scenarios of the COVID-19 pandemic remain plausible,’ a CIA spokesperson told Fox News.

‘We have low confidence in this judgment and will continue to evaluate any available credible new intelligence reporting or open-source information that could change CIA’s assessment.’

Ratcliffe, who was confirmed Thursday, has long been a proponent of the lab leak theory. In an interview with Breitbart, Ratcliffe framed the assessment of COVID’s origins as part of a broader strategy ‘addressing the threat from China.’ 

He also said he wants the CIA to ‘get off the sidelines’ and take a stand.

In a March 2023 Fox News piece co-written with Cliff Sims, Ratcliffe accused the Biden administration of trying to keep a growing consensus around the lab leak theory quiet by suppressing ‘what can clearly be assessed from the intelligence they possess.’ 

He also cast doubt on the notion that the CIA did not have enough evidence to come to a conclusion about the virus’ origins.

‘The CIA is the world’s premier spy agency. Its reach is unmatched, its ability to acquire information unrivaled. And yet here we are three-and-a-half years later and there is ample public reporting that the CIA just doesn’t have enough information to make an assessment. This is utter nonsense,’ the March 2023 piece says.

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Target on Friday said it’s rolling back diversity, equity and inclusion programs — including some that aim to make its workforce and merchandise better reflect its customers.

In a memo sent to its employees, the Minneapolis-based retailer said it will end its three-year DEI goals, stop reports to external diversity-focused groups like the Human Rights Campaign’s Corporate Equality Index and end a program focused on carrying more products from Black- or minority-owned businesses.

The memo was sent to staff Friday and viewed by CNBC. It was written by Kiera Fernandez, chief community impact and equity officer at Target.

“Many years of data, insights, listening and learning have been shaping this next chapter in our strategy,” she said in the memo. “And as a retailer that serves millions of consumers every day, we understand the importance of staying in step with the evolving external landscape, now and in the future — all in service of driving Target’s growth and winning together.”

A Target spokesperson said there are no job cuts as part of Friday’s DEI announcement.

With the move, the discounter joins a growing list of companies including Tractor Supply, Facebook’s parent Meta, Walmart and McDonald’s that have dropped DEI-related pledges and goals. Some of those companies faced pressure from conservative activists or cited the Supreme Court’s ruling blocking affirmative action at colleges — which may not compel corporations to take any action on the issue.

The company’s decision also follows President Donald Trump’s executive orders, made almost immediately after his Inauguration, to end the government’s DEI programs and put federal officials overseeing those initiatives on leave.

Not all companies have joined the trend. On Thursday, Costco said at its annual meeting that more than 98% of shareholders voted against a proposal to review risks of its DEI programs. Costco’s board of director had urged shareholders to vote it down.

Many corporations’ diversity commitments, including Target’s go back for years and were strengthened in the wake of the “Black Lives Matter” protests and the murder of George Floyd in 2020.

Four years ago, Target CEO Brian Cornell said the murder — which happened just a short distance from Target’s headquarters in its hometown — felt personal. He said it motivated him to step up Target’s diversity and equity efforts.

“That could have been one of my Target team members,” he said at the time, recounting his thoughts as he watched the video of Floyd taking his final breaths.

Target expanded its diversity goals at the time, saying it would increase representation of Black employees across its workforce by 20% over the next year. The company started a new program to help Black entrepreneurs develop, test and scale products to sell at mass retailers like Target. And it promised to spend more than $2 billion with Black-owned businesses by 2025, from construction companies that build or remodel stores to advertising firms that market its brand.

The company and its foundation also gave $10 million to support social justice groups, including the National Urban League and African American Leadership Forum.

On its website in recent years, Target has touted Cornell’s and the company’s “steadfast commitment to stand with Black families and fight against racism.” In other posts on its website, the company provided updates on its efforts to add more officers of color, reduce turnover of people of color, and increase promotions of women and minorities.

One post was titled “We Are Never Done,” and started off with a quote from Black poet and civil rights activist Maya Angelou.

Target dissolved the goals at a time when conservative politicians and activists have increasingly turned their focus on company efforts to be more inclusive.

Target had already felt the heat from conservative groups over some of its other longstanding initiatives. About two years ago, the retailer pulled items from its Pride Month collection after backlash and threats to employees about some merchandise it sold, such as “tuck-friendly” swimsuits for trans people.

Cornell said in 2023 that the backlash contributed to weaker quarterly sales for the company. He said, however, that it would continue to mark heritage months with merchandise collections, such as Black History Month and Pride Month.

Target’s employee base had grown more diverse in recent years.

About 43% of Target’s workforce was white, 31% was Hispanic/Latino, 15% was Black and 5% was Asian in the fiscal year that ended in early February 2024, according to the company’s most recent diversity report.

The company’s leadership team is less diverse than its overall workforce. Seventy-two percent of the leadership was white, followed by 11% Hispanic/Latino, 11% Asian and 6% Black.

This post appeared first on NBC NEWS

Universal is hoping the excitement around “Wicked” can hang around — for good.

The movie studio faces a unique challenge: promote and release two build-on films just one year apart. Part one of the “Wicked” cinematic project dazzled at the box office, collecting more than $700 million in global ticket sales through Sunday. Not only did it have the highest opening of any theatrical Broadway adaptation, but it is also now the highest-grossing film based on a Broadway musical, according to data from Comscore.

The question for Universal ahead of the release of part two — “Wicked: For Good,” due out in November — is how to keep its biggest fans engaged without alienating its more casual audiences.

Marketing experts told CNBC that pent-up demand for the movie, combined with the first film’s success, makes promoting its follow-up much easier.

″[Generating] close to $500 million is an amazing feat for that film,” said Mike Polydoros, CEO at cinematic marketing agency PaperAirplane Media. “They have all these fans who have seen the movie over and over again and came to the sing-alongs. They’ve marked their calendars for the second part of the movie.

“So, the marketing of it is more about keeping that group engaged and keeping them [informed] … and giving them just enough nuggets without oversaturating,” Polydoros said.

Universal already has one thing working in its favor: When it launches the marketing campaign for “Wicked: For Good,” it will be able to add best picture Academy Award nominee to its franchise promotions.

On Thursday, the studio snared 10 nominations for “Wicked,” including for lead actress, supporting actress, film editing, sound, score, production design, costume, visual effects and makeup and hairstyling.

The overall marketing plan for “Wicked: For Good” is expected to be similar to the playbook used for “Wicked” with a few alterations to keep it fresh and avoid oversaturating audiences.

Universal jumpstarted the first film’s advertising strategy with a teaser trailer that ran during the Super Bowl in February. The nearly 90-second spot gave fans their first glimpse of Oz, as well as Cynthia Erivo’s triumphant battle cry from “Defying Gravity,” the closing number of the first act of the Broadway musical.

“There wasn’t a debate,” Michael Moses, Universal’s chief marketing officer, told Variety back in November. “When you’re working on materials, you always have those kinds of conversations. But if there’s a single sound associated with ‘Wicked,’ it’s certainly that end to ‘Defying Gravity.’ … Ending that spot with it felt assured and inescapably the right call.”

The Super Bowl ad spot was followed up by another teaser trailer at the annual CinemaCon in Las Vegas in April and a quick appearance from Elphaba (Erivo) and Glinda (Ariana Grande). The co-stars attended the Met Gala in New York City a month later, walking the red carpet together and closing out the evening with a surprise performance. Then, in July, the pair were spotted at the Paris Olympics, which was televised by NBC.

“Our filmmakers and our talent were very accessible throughout this process,” said Dave O’Connor, president of franchise management and brand strategy at Universal. “Many of them participated in various parts of our campaign, from the straight marketing that we did for the film, but also with our partnerships and some of the unique opportunities that our company brought to the table. So I think that was also something that felt organic and authentic to the process.”

Universal peppered audiences with different iterations of the film’s trailer and teaser videos throughout the summer, leading into its big marketing push — more than 400 corporate brand partnerships. Retail stores were flooded with pink and green merchandise, from apparel, accessories, footwear, beauty and costumes to home decor, toys and even one-of-a-kind cars. The collections ranged in price, allowing consumers to choose from affordable and luxury options to show off their love of all things “Wicked.”

“I get asked a lot, ‘What is the state of exhibition?‘” said Brandon Jones, president and chief marketing officer of FilmFrog. “And I think that ‘Wicked’ is the perfect example of this. The state of exhibition is, and has always been, to influence culture.”

With nine months before the release of “Wicked: For Good,” Universal will look to repeat the success of the first film’s marketing campaign, but with some variation.

“I think our intent would not be to replicate, but certainly to evolve and to continue to do incredible work and find the right balance of partnerships that can innovate and really match the heart of the next film,” O’Connor said.

Like “Wicked,” “Wicked: For Good” arrives the weekend before Thanksgiving. This gives the film breathing room for a solid opening weekend before Disney drops its traditional animated release the day before the holiday. This year, it will be “Zootopia 2.”

“Wicked: For Good” will then be able to capitalize on school vacations and family gatherings to fuel a strong second week of ticket sales — the same strategy employed for “Wicked” amid the surprise release of Disney’s “Moana 2” on the Thanksgiving holiday last year.

Cinemas will also look to capitalize on the prior success of “Wicked” when promoting “Wicked: For Good.” While Universal will provide creative assets such as trailers, standees and other digital and physical materials, theaters big and small will look for ways to lure audiences to their locations with special collectible popcorn buckets and unique food and drink options.

“Until, really, the last [decade], exhibitors just relied on studios to do most of the marketing and that really started to change around 2016 or 2017,” said Jones. “Because the relationship between the film and the moviegoer is actually managed by exhibitors. Because you don’t buy your ticket for ‘Wicked’ from Universal. You buy it from your local movie theater.”

Jones noted that the quick release of “Wicked: For Good,” almost exactly one year after “Wicked,” allows movie theaters to engage with guests more acutely.

Using ticket sales data, cinemas can market on a one-to-one basis during the 12-month period between releases to not only promote the second film, but also entice moviegoers to return for other in-theater programming that is similar to “Wicked.”

“It’s one thing to market the movie, it’s another thing to market the experience of going to the movies,” Jones added.

Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal is the distributor of “Wicked” and owns NBC Sports and NBC Olympics. NBC Olympics is the U.S. broadcast rights holder to all Summer and Winter Games through 2032.

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American Express’ affluent cardholders got comfortable spending more freely again late last year, Chief Financial Officer Christophe Le Caillec told CNBC.

Spending on AmEx cards jumped 8% year over year in the fourth quarter after slowing from a 7% growth rate early in the year to 6% during the second and third quarters, according to the firm’s earnings presentation.

While the year-end pickup was seen across all customer segments and geographies, it was especially fueled by millennials and Gen Z users, where transaction volumes jumped 16%, up from 12% in the third quarter.

Older groups were more restrained with their cards. Gen X customers spent 7% more in the fourth quarter, while baby boomers saw billings rise just 4%.

“We had very strong growth from Gen Z and millennials, and that 2 percentage point acceleration gives us a lot of optimism for 2025,” Le Caillec said.

Elevated transaction levels have continued into the first three weeks of this year, he added.

Younger Americans are said to spend more on experiences rather than goods, and that is reflected in the results from AmEx, which along with rival card issuer JPMorgan Chase, dominate the market for high-end credit cards.

Travel and entertainment billings rose 11% in the quarter, compared with 8% for good and services. The boost in travel came from airline spending, which rose 13%, with spending for business class and first class airfares up 19%, according to Le Caillec.

AmEx shares fell more than 2% in midday trading Friday after the company reported earnings and revenue that were roughly in line with analysts’ expectations. Shares of the New York-based company have been on a tear over the past year, hitting a 52-week high on Thursday.

“We are encouraged by accelerating billings growth as we believe it will be a key factor for Amex to meet its aspirational target of at least 10% revenue growth,” William Blair analysts led by Cristopher Kennedy wrote Friday in a research note. “We remain buyers on any pullback.”

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Armed personnel from an American security contractor will man the checkpoint and will be responsible for inspecting vehicles entering northern Gaza. Palestinians returning to northern Gaza on foot will not be inspected, according to the terms of the ceasefire agreement between Israel and Hamas.

Israeli forces are set to complete their withdrawal from the Netzarim Corridor in central Gaza on Saturday, which will allow displaced residents of northern Gaza to return to their homes – or what remains of them.

Named after the former Israeli settlement of Netzarim in Gaza, the corridor was constructed by Israeli forces to create a strategic, central road intersecting the strip.

Israeli media have reported that a security contractor named UG Solutions will deploy personnel to the checkpoint. Another American firm, Safe Reach Solutions, is reportedly involved in the planning and logistics for the checkpoint.

Neither firm has an extensive online footprint. On its website, Safe Reach Solutions says it provides “planning, logistics, and strategic expertise to organizations operating in the world’s most complex environments.”

Israel has long mulled various plans to deploy private American contractors to safeguard aid shipments in Gaza or to establish humanitarian zones that have been fully cleared of Hamas militants.

None of those plans has ever come to fruition, but the contractor-manned checkpoint could be a key test of the viability of deploying private contractors in Gaza.

This post appeared first on cnn.com

A rare “stay at home” warning has been issued for parts of the United Kingdom and Ireland as a severe storm lashes the region, bringing dangerous 100mph (160 kmh) winds and unleashing travel chaos.

Storm Éowyn, an extratropical “bomb” cyclone that has formed in the North Atlantic and intensified rapidly, has hit rail services, delayed flights and forced road closures.

The strongest winds and most significant impacts are expected in Northern Ireland and central and southwestern parts of Scotland, according to the UK’s Met Office. A red weather warning was established Friday morning local time in Northern Ireland and parts of Scotland.

A yellow warning for snow is also in force through Friday for northern and central areas of Scotland. While accumulations are possible over high ground, it’s likely to shift to sleet and rain at lower levels through the day, the Met Office said.

Currently more than 93,000 homes and businesses in Northern Ireland are without power, according to the Northern Ireland Electricity (NIE) Networks. “Restoration efforts will take significant time as crews cannot begin to work until it is safe to do so,” the supplier said.

Northern Ireland’s First Minister Michelle O’Neill has given a “stay at home” warning to residents, telling BBC Radio Ulster that they are now “in the eye of the storm.”

According to Met Éireann, Ireland’s Meteorological Service, a gust of 113 mph was recorded at Mace Head Co. Galway at 5 a.m. local time — provisionally the strongest gust speed ever recorded in the country.

All schools in Ireland and Northern Ireland were closed on Friday, while hundreds were also shuttered across Scotland, with Scotland’s First Minister John Swinney also warning against travel.

Public transport has been severely disrupted by the storm. Train operator ScotRail has suspended all services across Scotland on Friday, saying it “would not be safe to operate passenger services.”

Other rail services affected by the storm include Avanti West Coast, LNER, West Midlands Railway, Lumo, Transport for Wales and South Western Railway.

Many flights have been canceled in the region. More than 1,070 flights scheduled to operate from the UK and Ireland were called off on Friday, the UK’s PA Media reported.

Dublin Airport announced later Friday that flights had recommenced from its runways after winds had “eased somewhat,” however it could not rule out further cancellations throughout the day.

Meanwhile motorists in areas where red and amber weather warnings are in place have been advised against non-essential travel.

Social media platforms were awash with images of the damage caused by Storm Éowyn. Dublin Fire Brigade posted a photo of collapsed scaffolding in an inner city Dublin suburb, saying that the road is “completely blocked.”

Another image shared by the fire brigade showed supermarket shelves almost completely emptied of bread.

A photo taken in Durham county, in England’s north east, shows an overturned lorry after it ran into trouble in high winds on a major road.

In Ireland’s Galway harbour city, trees that had stood for over 60 years were uprooted by the storm, locals said.

“(I) got woken up before the red alert even started, the winds were crazy,” sports scientist Cathriona Heffernan, 25, from Galway, said.

“Those trees have been there 60 years and outdate the houses even. It’s sad seeing them down all the same but just glad no damage was caused by them.”

Éowyn is expected to move away from the UK on Saturday, although yellow wind warnings are in place in Scotland and Northern Ireland for Saturday morning and early afternoon.

Ambrogio Volonté, a senior research fellow at the University of Reading’s Department of Meteorology, warned Storm Éowyn could “rival the ferocity” of Storm Eunice in 2022 and Storm Ciarán in 2023, “both of which sadly claimed lives and left behind severe damage.”

Leach said Éowyn is an extratropical bomb cyclone that has formed in the North Atlantic and “intensified extremely rapidly.”

He said bomb cyclones are typically the most impactful winter storms in Northern Europe.

While Leach said the impacts of the climate crisis on extratropical cyclones remain uncertain, some studies suggest the most severe storms may be getting stronger with climate change.

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