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The remains of a famous sycamore tree, which stood on Britain’s Roman-built Hadrian’s Wall in northern England for more than 200 years, has found a new home nearly two years after it was illegally felled.

The removal of the tree from its spot known as “Sycamore Gap,” a pronounced dip in Hadrian’s Wall, in September 2023 sparked global outrage. Sycamore Gap was considered one of the most photographed trees in England and was made famous to millions when it appeared in Kevin Costner’s 1991 blockbuster film “Robin Hood: Prince Of Thieves.”

In May, two men were found guilty of criminal damage for felling the landmark tree.

Now, a section of it will be put on permanent display at The Sill: National Landscape Discovery Centre, about two miles (three kilometers) from where it once stood.

The UK’s National Trust gave the largest remaining piece of the salvaged trunk to the Northumberland National Park, where the tree was located.

“In the days and months after the tree was felled, The Sill became a place of celebration and memory. Visitors left post-it notes, letters, drawings and messages expressing grief, love, and hope,” the park said in a press release Thursday.

A public consultation was held in the aftermath of the felling on the future of the tree trunk. “The resulting exhibit honours the tree’s natural form while inviting people to engage with it in a deeply personal way,” The Sill said in a press release Thursday.

Tree trunk ‘is huggable’

The trunk is positioned upright, as it once was, and is surrounded by tree oak benches and streams of wood bent to form a canopy in the shape of a huge leaf – recreating the shelter the tree once offered for people to sit and reflect.

Some tributes from the local community have been carved into the wood.

“The original tree may be gone in the form we knew it, but its legacy remains, and what has come since has been endlessly positive, affirming our belief that people nature and place cannot be separated and are interdependent,” said Tony Gates, chief executive of Northumberland National Park Authority, in the release.

“This commission has been the biggest honour of my career,” said Charlie Whinney, the artist behind the new exhibition, in the release.

“I really hope what we’ve done in some small way allows the people of Northumberland and those who held this tree close to their hearts to process the loss they still feel from that day in September 2023, when the tree was illegally cut down,” he added.

“The work looks forward with hope, the tree is regrowing, and Sycamore Gap will always be a magical place to visit,” Whinney continued.

This post appeared first on cnn.com

European Commission President Ursula von der Leyen survived a no-confidence vote in the European Parliament on Thursday, brought by mainly far-right lawmakers who alleged she and her team undermined trust in the EU through unlawful actions.

As expected, the motion failed to get the two-thirds majority it needed to pass. Only 175 members of parliament backed the motion, while 360 voted against and 18 abstained.

Romanian nationalist Gheorghe Piperea, the lead sponsor of the motion, had criticized among other things the Commission’s refusal to disclose text messages between von der Leyen and the chief executive of vaccine maker Pfizer during the COVID-19 pandemic.

“The decision-making has become opaque and discretionary, and raises fears of abuse and corruption. The cost of obsessive bureaucracy of the European Union such as (tackling) climate change has been a huge one,” Piperea told the parliament on Monday.

During the debate on her leadership, von der Leyen defended her record in parliament, rejecting criticism of her management of the pandemic and asserting that her approach ensured equal vaccine access across the EU.

Although the censure motion had little chance of success, it was a political headache for von der Leyen as her Commission negotiates with US President Donald Trump’s administration to try to prevent steep US tariffs on EU goods.

It was the first time since 2014 that a Commission president has faced such a motion. Then President Jean-Claude Juncker also survived the vote.

This post appeared first on cnn.com

Former White House physician Kevin O’Connor’s closed-door interview with the House Oversight Committee ended after less than an hour on Wednesday morning, with the doctor giving investigators virtually no new insights.

O’Connor pleaded the Fifth Amendment to multiple questions about his time with former President Joe Biden during his sit-down. It resulted in a hasty end to what could have been an hours-long deposition.

‘I’m going to read the first two questions that were asked. ‘Were you ever told to lie about the president’s health?’ He pleaded the Fifth Amendment. He would not answer that question. The second question, ‘Did you ever believe President Biden was unfit to execute his duty?” House Oversight Committee Chairman James Comer, R-Ky., told reporters after the meeting.

‘Again, President Biden’s White House physician pled the fifth. This is unprecedented, and I think that this adds more fuel to the fire that there was a cover-up.’

The doctor’s lawyers said O’Connor’s refusal to answer questions on Fifth Amendment grounds was not an admission of guilt, but rather a response to what they saw as an unprecedented investigatory scope that could have violated the bounds of patient-physician privilege.

‘This Committee has indicated to Dr. O’Connor and his attorneys that it does not intend to honor one of the most well-known privileges in our law – the physician patient privilege. Instead, the Committee has indicated that it will demand that Dr. O’Connor reveal, without any limitations, confidential information regarding his medical examinations, treatment, and care of President Biden,’ the attorney statement said.

‘Revealing confidential patient information would violate the most fundamental ethical duty of a physician, could result in revocation of Dr. O’Connor’s medical license, and would subject Dr. O’Connor to potential civil liability. Dr. O’Connor will not violate his oath of confidentiality to any of his patients, including President Biden.’

The House Oversight Committee has been investigating whether Biden’s former top aides covered up evidence of his mental and physical decline while in office. Biden’s allies have denied such allegations.

But Comer suggested to reporters that O’Connor’s invocation of the Fifth Amendment could have been evidence to the contrary.

‘Most people invoke the fifth when they have criminal liability. And so that’s what would appear on the surface here,’ he said. ‘We’re going to continue to move forward. Obviously, I think his actions today speak loud and clear.’

But O’Connor’s lawyers wrote in their statement, ‘We want to emphasize that asserting the Fifth Amendment privilege does not imply that Dr. O’Connor has committed any crime. In fact, to the contrary, as our Supreme Court has emphasized: ‘One of the Fifth Amendment’s basic functions is to protect
innocent men who otherwise might be ensnared by ambiguous circumstances.”

Meanwhile, Rep. Jasmine Crockett, D-Texas, who made a surprise appearance at the interview and was the only lawmaker there, save for Comer, defended O’Connor’s use of the Fifth Amendment.

‘As someone who has served as a criminal defense attorney and actually been in courtrooms, it’s kind of astounding to hear someone say, if you invoke the Fifth Amendment, that is only because you are guilty,’ Crockett said. 

She pointed out that the Trump administration had launched a contemporaneous criminal probe.

‘We have a constitutional right that anyone who may be under fire can invoke. And unfortunately, with this rogue DOJ, it has decided that it wants to run a contemporaneous investigation, criminal investigation, involving the doctor – I think he did what any good lawyer would advise him to do,’ Crockett said.

O’Connor’s lawyers have asked the committee to pause its investigation while the Department of Justice (DOJ) probe is underway.

He and his legal team appeared to catch reporters by surprise with their hasty exit on Wednesday morning, roughly thirty minutes after entering.

One of O’Connor’s lawyers said they would be making ‘no comments to press’ in response to a shouted question by Fox News Digital.

Comer, for his part, insisted the investigation would go on.

‘This is something I think every American is concerned about. I think that the American people want to know the truth. We’re going to continue this investigation. We’ll move forward,’ Comer said. ‘We have several other witnesses that are going to come in for depositions and transcribed interviews. We will do everything in our ability to be transparent with the media and be transparent with the American people.’

The committee previously interviewed former Biden staff secretary Neera Tanden. Comer has summoned several other ex-White House aides to appear.

This post appeared first on FOX NEWS

Rep. Jasmine Crockett, D-Texas, said she had zero concerns about former President Joe Biden’s mental acuity while he was in the White House.

Crockett was the only other lawmaker besides House Oversight Committee Chair James Comer, R-Ky., in the closed-door interview with former White House physician Kevin O’Connor on Wednesday morning.

She told reporters afterward that Biden’s stutter was the reason for his frequent verbal gaffes and raised her own accusations about President Donald Trump’s mental faculties. 

‘No, I had none,’ Crockett told reporters when asked whether she had any concerns about Biden’s mental fitness while he was in office.

She conceded she did not see Biden ‘every single day,’ but added, ‘I did have an opportunity to interact with the president. I never had a concern.’

‘Now, Joe Biden is, what, 80-some years old? I mean, the 80-some-year-old version of Joe Biden versus the 20-something year-old version of Joe Biden is a little different. And I’d imagine that I would be the same,’ Crockett said. 

‘But as it relates to his ability to understand where he is and what he’s doing – he may get fumbled by words, but that’s not anything new, and it’s not anything that came with age. We know that this is someone that was born with a stutter that ultimately had to get over it.’

Crockett said, ‘Some of the tools that he had been trained to use to get over that stutter’ may have dulled with age but said his mind was still sharp on the issues, before she pivoted to Trump.

‘So yeah, he would maybe clobber over some words or something like that. But if you talk to him about foreign policy – one of the most vivid memories that I have was after that debate that did not go well, we saw him have this complete command of foreign policy, something that this president doesn’t. And this president seemingly doesn’t even know who our allies are,’ she argued.

‘He seemingly is cozying up with our enemies. And ultimately, these are things that should concern the American people, because these are things that are dangerous.’

Crockett surprised reporters when she appeared on Capitol Hill for O’Connor’s deposition on Tuesday morning.

She said nothing to the press on her way in. After the interview, however, she accused House Oversight Committee Chairman James Comer, R-Ky., of mischaracterizing O’Connor’s decision to plead the Fifth Amendment.

‘This is why it was important to make sure that a Democrat was in the room, because, unfortunately, sometimes people like to cherry-pick and make sure that they can give whatever fits their narrative,’ Crockett said.

Comer, for his part, criticized the doctor’s decision.

His committee is investigating allegations of a cover-up of the former president’s declining mental health by his then-top aides.

Fox News Digital reached out to the White House for comment.

This post appeared first on FOX NEWS

EXCLUSIVE – Amid charges that its distribution model forces civilians to travel long distances and pass through military zones, the U.S.-backed Gaza Humanitarian Foundation (GHF) announced a new initiative on Wednesday to add another layer of security to deliver food aid directly to Gazans in need, without diversion or interference from Hamas. 

The new system enables community leaders to contact GHF or one of its non-governmental organization (NGO) partners to coordinate local distribution. A GHF team will vet the leader, determine their needs, and set up the initial distribution of food aid. Boxes will be collected by locals at a predetermined location, and GHF will verify that boxes are distributed to aid recipients listed by the community leader.

GHF interim Executive Director John Acree told Fox News Digital, ‘We simply can’t keep doing things how they’ve always been done. Big challenges need new thinking, and I commend our team for continuing to think outside the box as we address pressing humanitarian needs on the ground.’ 

Using this method, GHF partnered with Gazan NGO Al-Amal to successfully deliver some 2,000 boxes of food aid to residents of central Gaza.

Though GHF has delivered 67 million meals since beginning operations in May, it has faced criticism over its distribution model, which required Gazans to reach one of four distribution points to receive aid. 

Critics, including the U.N., UNRWA and other aid groups, have seized on reports that aid recipients have been shot at and even killed by the Israel Defense Forces while seeking GHF aid. The IDF said those reports ‘are false.’

Testimonies from Gaza residents, released by Israel’s Coordinator for Government Activities in the Territories (COGAT), show that ‘Hamas fires at Gaza residents near the aid distribution sites, spreads false claims about IDF fire, publishes fabricated data about large numbers of casualties, and circulates fake footage,’ COGAT said.

GHF leaders have also charged Hamas with hoarding humanitarian aid, and selling or using the aid ‘for coercive purposes.’

Acree acknowledged that ‘The Gaza Strip is a dynamic, dangerous environment that requires innovative solutions to get food to those who need it most. This is the latest example of GHF doing exactly that. I am encouraged by the results of this program and proud to work alongside our local NGO partner as we continue to feed the people of Gaza.’

GHF hopes to partner with additional NGOs to expand its delivery service. Its ultimate goal is to distribute over 20,000 boxes of aid – 1.2 million meals – each day throughout Gaza.

Despite negative feedback about the GHF model from the UNRWA and NGOs, Israeli Prime Minister Benjamin Netanyahu spoke of the important role the new aid system plays in getting Gazans fed.

In an exclusive interview with FOX Business’ Maria Bartiromo on ‘Mornings with Maria,’ on Wednesday, Netanyahu was asked whether he would agree to demands that the U.N. be placed back in charge of humanitarian aid distributions in Gaza. 

‘We have our own distribution system that has been established to prevent Hamas from stealing the food that is supposed to go to the population,’ Netanyahu replied. ‘They steal it, they take it for themselves and the remainder, they hike the prices and basically, extort the Palestinian population in order to use it to continue recruiting people to their war machine.

‘Obviously, we don’t want to give up the thing that we began with, which is distribution that goes directly to the people.’

The U.S. State Department has already approved funding of $30 million for GHF.

This post appeared first on FOX NEWS

Former White House physician Kevin O’Connor’s closed-door interview with the House Oversight Committee ended after less than an hour on Wednesday morning, with the doctor giving investigators virtually no new insights.

O’Connor pleaded the Fifth Amendment to multiple questions about his time with former President Joe Biden during his sit-down. It resulted in a hasty end to what could have been an hours-long deposition.

‘I’m going to read the first two questions that were asked. ‘Were you ever told to lie about the president’s health?’ He pleaded the Fifth Amendment. He would not answer that question. The second question, ‘Did you ever believe President Biden was unfit to execute his duty?” House Oversight Committee Chairman James Comer, R-Ky., told reporters after the meeting.

‘Again, President Biden’s White House physician pled the fifth. This is unprecedented, and I think that this adds more fuel to the fire that there was a cover-up.’

The doctor’s lawyers said O’Connor’s refusal to answer questions on Fifth Amendment grounds was not an admission of guilt, but rather a response to what they saw as an unprecedented investigatory scope that could have violated the bounds of patient-physician privilege.

‘This Committee has indicated to Dr. O’Connor and his attorneys that it does not intend to honor one of the most well-known privileges in our law – the physician patient privilege. Instead, the Committee has indicated that it will demand that Dr. O’Connor reveal, without any limitations, confidential information regarding his medical examinations, treatment, and care of President Biden,’ the attorney statement said.

‘Revealing confidential patient information would violate the most fundamental ethical duty of a physician, could result in revocation of Dr. O’Connor’s medical license, and would subject Dr. O’Connor to potential civil liability. Dr. O’Connor will not violate his oath of confidentiality to any of his patients, including President Biden.’

The House Oversight Committee has been investigating whether Biden’s former top aides covered up evidence of his mental and physical decline while in office. Biden’s allies have denied such allegations.

But Comer suggested to reporters that O’Connor’s invocation of the Fifth Amendment could have been evidence to the contrary.

‘Most people invoke the fifth when they have criminal liability. And so that’s what would appear on the surface here,’ he said. ‘We’re going to continue to move forward. Obviously, I think his actions today speak loud and clear.’

But O’Connor’s lawyers wrote in their statement, ‘We want to emphasize that asserting the Fifth Amendment privilege does not imply that Dr. O’Connor has committed any crime. In fact, to the contrary, as our Supreme Court has emphasized: ‘One of the Fifth Amendment’s basic functions is to protect
innocent men who otherwise might be ensnared by ambiguous circumstances.”

Meanwhile, Rep. Jasmine Crockett, D-Texas, who made a surprise appearance at the interview and was the only lawmaker there, save for Comer, defended O’Connor’s use of the Fifth Amendment.

‘As someone who has served as a criminal defense attorney and actually been in courtrooms, it’s kind of astounding to hear someone say, if you invoke the Fifth Amendment, that is only because you are guilty,’ Crockett said. 

She pointed out that the Trump administration had launched a contemporaneous criminal probe.

‘We have a constitutional right that anyone who may be under fire can invoke. And unfortunately, with this rogue DOJ, it has decided that it wants to run a contemporaneous investigation, criminal investigation, involving the doctor – I think he did what any good lawyer would advise him to do,’ Crockett said.

O’Connor’s lawyers have asked the committee to pause its investigation while the Department of Justice (DOJ) probe is underway.

He and his legal team appeared to catch reporters by surprise with their hasty exit on Wednesday morning, roughly thirty minutes after entering.

One of O’Connor’s lawyers said they would be making ‘no comments to press’ in response to a shouted question by Fox News Digital.

Comer, for his part, insisted the investigation would go on.

‘This is something I think every American is concerned about. I think that the American people want to know the truth. We’re going to continue this investigation. We’ll move forward,’ Comer said. ‘We have several other witnesses that are going to come in for depositions and transcribed interviews. We will do everything in our ability to be transparent with the media and be transparent with the American people.’

The committee previously interviewed former Biden staff secretary Neera Tanden. Comer has summoned several other ex-White House aides to appear.

This post appeared first on FOX NEWS

The Biden-era kid gloves are off.

On Wednesday, Secretary of State Marco Rubio announced the United States is imposing sanctions on Francesca Albanese, the controversial United Nations (UN) Special Rapporteur on Palestinian rights.

‘Albanese’s campaign of political and economic warfare against the United States and Israel will no longer be tolerated,’ Rubio posted on X. ‘We will always stand by our partners in their right to self-defense.’

Albanese has pushed to haul U.S. and Israeli officials before the International Criminal Court (ICC), drawing outrage from lawmakers, diplomats, and human rights advocates alike.

In multiple reports and public comments since her 2022 appointment, Albanese has accused Israel of apartheid and dismissed Hamas violence as ‘not surprising.’ According to her July 2025 report to the UN Human Rights Council, Albanese claimed the U.S. may be ‘liable for the international crime of aggression’ for President Trump’s strikes on three Iranian nuclear sites.

Albanese has also taken aim at American-based companies supplying defense technologies to Israel, suggesting they should face legal consequences for ‘aiding and abetting’ alleged crimes. In a now‑deleted 2022 post, she questioned whether ‘the Jewish lobby’ controlled U.S. foreign policy, a comment she later retracted amid criticisms that it espoused antisemitism.

‘The State Department is to be congratulated for finally taking action against Albanese, her virulent and violent antisemitism and her constant attacks on the United States, American businesses and the very existence of the State of Israel,’ said Anne Bayefsky, President of Human Rights Voices, in an exclusive statement to Fox News Digital. 

‘Albanese poses a direct threat to the well-being and security of U.S. citizens – not to mention her utter disregard for the theoretical purposes and principles of the United Nations – and as such, the United States is not obligated to admit her. President Trump’s Executive Order requiring action on international actors bent on throwing American and Israeli soldiers into International Criminal Court dungeons in the Hague needs even more enforcement,’ Bayefsky added.

 

‘Add Navi Pillay and her diabolical UN Commission of Inquiry. There is an answer for those who would incorrectly argue that the U.S. is impotent in the face of the U.S-UN host agreement: kick the UN out of the U.S. along with Albanese and her UN partners in crime,’ the statement concluded.

Israeli leaders quickly backed Rubio’s move. ‘A clear message. Time for the UN to pay attention!’ Foreign Minister Gideon Sa’ar posted in response.

Israel’s UN Ambassador Danny Danon also weighed in to the Jerusalem Post: ‘Albanese consistently undermines the credibility of the UN by promoting false and dangerous narratives… We will not remain silent.’

Hillel Neuer, Executive Director of UN Watch, weighed in with a statement to Fox News Digital, writing: ‘This is a bold and courageous move by Secretary Rubio. No UN official — in this case, a purported official, as her reappointment was illegal — has ever been sanctioned before in history. Then again, no UN official has ever been condemned for Holocaust distortion and antisemitism by France, Germany, Canada, and both Democratic and Republican US administrations.’

‘She will never again spread her poison on American campuses or enter the country. Justice is served. Good triumphs over evil.’

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President Donald Trump on Wednesday announced he is tapping Transportation Secretary Sean Duffy to serve as interim administrator of NASA, a move the president said reflects the growing importance of space in national priorities.

‘I am pleased to announce that I am directing our GREAT Secretary of Transportation, Sean Duffy, to be Interim Administrator of NASA,’ Trump posted to Truth Social. 

‘He will be a fantastic leader of the ever more important Space Agency, even if only for a short period of time.’

The president praised Duffy’s performance at the Department of Transportation, calling his tenure ‘TREMENDOUS,’ and sharing his work on air traffic control modernization and infrastructure revival. ‘Rebuilding our roads and bridges, making them efficient, and beautiful, again,’ Trump wrote.

Duffy, a former congressman from Wisconsin and longtime Trump ally, accepted the role enthusiastically. ‘ Honored to accept this mission. Time to take over space. Let’s launch.’ he wrote on X.

Duffy replaces Janet Petro, who has served as acting NASA administrator since January. Trump withdrew Jared Isaacman’s nomination for the role in May.

Isaacman, a billionaire private astronaut and longtime associate of Elon Musk, was nominated by Trump in December 2024 but faced mounting scrutiny over ties to Musk and SpaceX, which some officials viewed as a conflict of interest.

According to The Associated Press, Trump said the decision to pull Isaacman’s name came after a ‘thorough review of prior associations’ and growing concern over ‘corporate entanglements.’

NASA has increasingly factored into the Trump administration’s national defense, innovation, and economic agenda. Trump has long emphasized the strategic importance of space, launching the Space Force during his first term.

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President Donald Trump told donors in 2024 he had cautioned Russian President Vladimir Putin that bombs would drop on Moscow if the Russian leader invaded Ukraine, a new book claims. 

The book, ‘2024: How Trump Retook the White House and the Democrats Lost America,’ was published on Tuesday and chronicles how Trump secured his victory in the November 2024 election, and how former President Joe Biden’s team dismissed concerns about his age in the campaign cycle. 

According to the book, Trump told donors that he’d issued a harsh warning to Putin about any potential invasion. Additionally, he said he’d issued a similar warning to Chinese President Xi Jinping, should the Chinese leader invade Taiwan, the book said. 

‘I was with Putin and I told him, ‘Vladimir, if you do it, we’re going to bomb the s— out of Moscow,’’ Trump revealed, according to an audio recording, also shared with CNN. ‘‘If you go into Taiwan, I’m going to bomb the s— out of Beijing.’ He thought I was crazy… He didn’t believe me either, except 10 percent. And 10 percent is all you need.’ 

In response, the White House said that Russia only invaded Ukraine in February 2022 — after Trump’s first term in office. 

‘As President Trump has said time and again, Russia never dared invade Ukraine when he was in office. It happened only when Biden was in office,’ White House spokesperson Anna Kelly said in a Wednesday statement. ‘Thanks to this President’s leadership, America is once again the leader of the free world, and peace through strength is restored. President Trump won on an America First agenda, and he is working hard to implement the mandate the American people gave him.’

The White House did not immediately respond to a request for comment from Fox News Digital confirming the authenticity of the audio. 

The book ‘2024’ is one of several that have been released in 2025 detailing how Trump secured victory in the 2024 election and how Biden’s mental acuity declined. It is authored by Josh Dawsey of the Wall Street Journal, Tyler Pager of the New York Times and Isaac Arnsdorf of the Washington Post. 

The authors did not immediately respond to a request for comment from Fox News Digital. 

Trump has recently voiced frustration with Putin as he’s sought to bring an end to the war between Russia and Ukraine. Tuesday, Trump said during a Cabinet meeting he was fed up with Putin and said he was eyeing potentially imposing new sanctions on Russia. 

‘We get a lot of bulls— thrown at us by Putin, if you want to know the truth. He’s very nice all the time, but it turns out to be meaningless,’ Trump said Tuesday. 

Fox News’ Sarah Tobianski contributed to this report. 

This post appeared first on FOX NEWS

Let’s talk about language. Because in politics, language isn’t just what you say — it’s what people hear. And if there’s one thing I’ve learned from decades of helping brands and campaigns get their words right, it’s this: the wrong message can kill even the best idea. Tesla CEO Elon Musk’s America Party is a case study in how not to build trust through language.  

I’ve seen this movie before. I started my career on Ross Perot’s campaign, where we learned firsthand how the right words can electrify a movement — and how quickly the wrong ones can turn hope into skepticism. Perot’s success was based on his ability to connect with voters using language that was clear, relatable and believable. He spent a lot of time talking about a broken system, but he did so in a way that made people believe change was possible.  

Musk, on the other hand, is using the language of disruption without understanding the language of trust. And that’s why his America Party is likely to be just another blip in the long history of failed third-party efforts.  

The language of disruption vs. the language of trust  

Let’s break down Musk’s messaging. He says it’s ‘time for a new political party that actually cares about the people.’ He talks about ‘reducing government spending,’ dismantling regulatory bloat, and embracing AI-driven modernization. These are buzzwords, not beliefs. They’re designed to provoke, not persuade.  

Here’s the problem: Americans are already drowning in distrust. They don’t believe politicians. They don’t believe in institutions. And they certainly don’t believe that this billionaire with a Twitter habit is suddenly going to care about the people. Musk’s words are meant to sound populist, but they just sound AI-generated.  

Slogans can help build trust but trust cannot be built on slogans alone. It’s built on language that resonates, connects to people’s real concerns and is grounded in actions that create credibility. Perot was also a billionaire, but he understood how to speak the language of the average person and make it feel real.    

Musk, by contrast, is speaking at people, not to them.  

The pitfalls of start-up populism  

Musk’s messaging is heavy on tech jargon and light on empathy. AI-driven modernization might excite Silicon Valley, but it’s a scary prospect for many voters increasingly worried about their job, their healthcare or their kids’ future.    

Start-up language is sexy … if you’re a venture capitalist. But Musk doesn’t understand that most Americans don’t speak the language of technology.    

Perot was also a tech entrepreneur, but he left talk of mainframes out of his campaign. His version of reducing regulatory bloat was much simpler: ‘if you see a snake, just kill it — don’t appoint a committee on snakes.’  

I care for you. You’re fired  

We once had a client who wanted to test a campaign designed to show how much they cared about their customers. The slogan: ‘We care.’ As we expected, it bombed in testing. The company’s actions did not support the message. The same is true for Musk.  Musk says he wants a party that ‘actually cares about the people.’ But the language he uses doesn’t show care — it shows calculation. It’s the language of someone who wants to be seen as a disruptor, not someone who wants to build trust.  

Words like ‘disruption,’ ‘modernization,’ and ‘efficiency’ are the language of business (and often of layoffs), not the language of belonging. They don’t answer the fundamental question every voter is asking: ‘Do you understand me? Do you care about what I care about?’ If you can’t answer that in your messaging, you’ve already lost.  

The bottom line: Words matter more than ever  

It’s unclear if Musk is really serious about building something new or just tearing down something Trump. But if he wants to build a movement, he needs to do more than talk about what’s wrong.  That’s the easy part.   

Perot also said the system was broken. But he made the problem understandable and he made a solution seem achievable. He made the deficit real. He made government waste personal. He made it feel like we could all roll up our sleeves and fix it. Ultimately, he had his own issues, but at the peak of his campaign, 39% of the population said they planned to vote for him.

So much has changed since 1992, but building a third party in America remains one of the hardest jobs in politics. The only way to even start to make it work is to find language that creates hope, engenders optimism and illuminates a path to overcoming challenges that a significant plurality of Americans care about.    

Ironically, in the same poll that showed Perot leading the race, 65% of the public said they would be less likely to vote for a candidate who ‘made a fortune doing business with the federal government.’ So maybe less has changed than we think.   

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